Email Marketing Manager at REX

| Austin
Sorry, this job was removed at 5:11 a.m. (CST) on Thursday, January 28, 2021
Find out who's hiring in Austin.
See all Marketing jobs in Austin
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

At REX, we are growing fast and hiring passionate, intelligent people to join us on our mission of becoming the BEST company in the world! We are changing the way people buy and sell homes by using technology to make the process more convenient and transparent. Come work with a company that is passionate about putting the consumer first as well as your career growth!

We are looking for an experienced email marketer with a passion for driving growth and engagement amongst numerous B2C business channels. This person will have sole responsibility for developing content and campaigns for various business groups within REX; including, REX Brokerage, REX Home Loans, REX Insurance, REX Home Services, and more. We’re looking for someone who has the ability to not only engage leads as they enter the REX sales funnel, but also to develop new lead capture ideas and creative ways to keep REX top of mind for potential customers who may be in a longer consideration process.

*This role can be based in Austin, Texas or Los Angeles, California.

If this opportunity interests you, please continue reading below! 

What You'll Do:

  • Use Salesforce Marketing Cloud to write, build, test and execute end-to-end email marketing campaigns 
  • Define requirements and develop email programs for educational, promotional, and transactional strategies that maximize customer conversion & retention and deliver against business goals
  • Help us launch new ways to communicate with our customers, which might include chat automations, push notifications or other technologies
  • Design look and feel of branded email campaigns
  • Accountable for defining, tracking and measuring email marketing KPIs, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations to better drive our customer communications 
  • Work cross-functionally to prioritize various business objectives and push tailored messaging for all customers
  • Develop audience segmentation by utilizing CRM data within customers Salesforce profile 
  • Make data driven decisions to constantly create an optimal communication flow
  • Implement iterative A/B testing to continually improve performance through optimized messaging and targeting
  • Communicate the who/what/when of all email campaigns to sales and operations teams

What You'll Need:

  • Minimum of 3+ years of experience in email marketing
  • Experience working with marketing automation platforms (Salesforce Marketing Cloud experience strongly preferred)
  • Experience creating and running large scale email campaigns, managing diverse customer segmentation groups, and tailoring content based on user attributes
  • Ability to dig into email analytics and iterate accordingly to drive business impact and seamless, integrated customer experiences.
  • Excellent communication skills (written and verbal)
  • Excellent project management skills and attention to detail

Preferred Experience:

  • Salesforce Marketing Cloud experience
  • HTML experience
  • Adobe Creative Suite
  • Knowledge of real estate industry

Who We Are:

REX offers its staff amazing latitude to learn new skills, solve interesting problems and grow with the company as it expands geographically and adds new businesses. Come work with dynamic leaders who have been drawn to REX from top companies across the U.S.

Social Mission: 

REX sets aside a portion of all income from selling homes to fund homes for families in dire need. It is our mission to contribute one home for every 50 homes we sell. We started in Sihanoukville, Cambodia, where we partnered with World Housing and the Cambodian Children's Fund to help homeless families get back on their feet.

Rewards*

At REX, we appreciate diverse perspectives and want each person to feel valued and impactful in their work. We believe in nurturing your career growth at a fast pace and giving recognition where it's due! 

Listed below are just some of the awesome perks available when joining REX:

-Competitive base & bonus packages

-Open and flexible PTO plan

-Benefits, including medical, dental & vision insurance, as well as 401(k)

-Career growth opportunities 

-Cell phone & Internet reimbursement for some roles

-Parental leave 

-Employer discounts on select home services

*Some perks do not apply to contract workers or interns

 

About Us:

REX is a well-funded, game-changing real estate technology startup with offices in Austin, Los Angeles, and the Bay Area. With the goal of improving the lives of homebuyers and sellers, REX created a digital platform and real estate service that eliminates traditional agent commissions and shifts control away from agents over to those who matter most: consumers! REX saves home sellers thousands of dollars in fees by going around the MLS to target home-buyers directly with sophisticated marketing that has never been used in real estate. Since its launch in Southern California, REX has expanded to 17 states and over 300 employees. Throughout the years, REX has represented homes cumulatively valued at over $1 billion and in the process, saved customers over $30 million in fees they otherwise would have paid traditional brokers.


U.S. Equal Employment Opportunity/Affirmative Action Information

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, color, creed, religion, gender, gender identity, gender expression, national origin, citizenship, age, sex, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by law.


Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • SalesforceCRM

Location

REX's office is situated in the heart of it all close to Downtown and many eclectic dining spots, the address mirrors the lifestyle we like to create

An Insider's view of REX

What’s the vibe like in the office?

We have a fantastic culture and energy in the office. Everyone is laughing, having fun, and/or discussing strategies or talk tracks to help improve our conversations and improve customer service amongst our customer’s experiences. We have a shared goal to provide the best experience possible and it takes a group of incredible people to achieve that

Kallie

Social Media Producer

What does your typical day look like?

During a typical workday, I am responsible for engaging with potential buyers and sellers that are inquiring about our homes and services. Our team informs potential buyers and sellers of the great services we provide, such as Rex Home Loans, Insurance, buyer rebate program and other services.

Brian

Customer Service Specialist

How does the company support your career growth?

REX values ambition and individuals who take initiative to solve problems and run with whatever task you are given. At REX you are empowered to take ownership of projects and can be successful if you are fast, diligent and passionate about what we do

Jeremy

Senior Technical Recruiter

What unique initiatives do you have that encourage innovation?

At REX we are providing homes for families that do not have them, both currently, and with the wealth we create over time. For every 50 homes REX sells, we build one for a family that does not have one. As importantly, REX's employees have pledged to contribute a portion of the wealth they personally receive through their work at REX.

Jack

CEO

What are some social events your company does?

REX is always planning fun events for our coworkers to go to outside of work. Whether it's a happy hour at a local restaurant or a REX sponsored marathon, there are always ways to get to know the people you work with on a more social level.

Scott

Data Analyst

What are REX Perks + Benefits

REX Benefits Overview

- Family and Friends Discount Program
- Employee Discount Program
- Healthcare Coverage
- Unlimited PTO
- Catered Lunch Fridays
- Casual Dress Code
- Free Snacks and Drinks
- Trendy Office Spaces in California and Texas

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Paid industry certifications
More Jobs at REX23 open jobs
All Jobs
Data + Analytics
Dev + Engineer
HR + Recruiting
Operations
Sales
Content
HR + Recruiting
new
Austin
Sales
new
Austin
Sales
new
Austin
Sales
new
Remote
Sales
new
Remote
Sales
new
Austin
Sales
new
Austin
Sales
new
Remote
Sales
new
Remote
Sales
new
Austin
Developer
new
Austin
Developer
new
Austin
Content
new
Austin
Operations
new
Austin
Developer
new
Austin
Data + Analytics
new
Austin
Developer
new
Austin
Operations
new
Austin
Sales
new
Austin
Data + Analytics
new
Austin
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView REX's full profileSee more REX jobs