Field Marketing Specialist [Contractor] at Optimizely
Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises.Job Description
The Field Marketing Specialist will assist in executing and implementing regional and national field marketing programs. With a focus on events and experiential marketing, this person will plan and execute marketing programs which target prospective and current customers. Reporting to our Head of Field Marketing North America, this role will require strong collaboration with sales, partner marketing and demand generation. The successful candidate must be comfortable working in a fast-paced and data-driven environment.
Work cross-functionally with the Sales, Customer Success, SDR, Marketing, and Partnerships teams to support targeted regional and national marketing programs (field events, executive programs, tradeshows, email, direct mail, digital advertising, industry associations, etc.) to drive revenue growth.
Assist with the planning, coordination, and execution of North America Field Marketing Programs as well as important program elements, including research, vendor management, budget, messaging, reporting and follow-up.
Assist with forecasting, measurement, and tracking the impact of field marketing programs on sales cycles that show the effectiveness of marketing spend on leads and pipeline per region.
Help manage the North America marketing programs calendar and communication, including corporate, customer and partner programs as appropriate.
Work with the Marketing Operations team on data entry, list management, and reporting.
Undergraduate or graduate degree in marketing, business or related field.
3+ years of experience in event planning/execution or field marketing.
Willingness to travel to various locations for events; up to 30%, including some weekends.
Experience working on events and budgeting with proven success in the execution of successful events.
Experience with and/or comfortable learning marketing automation (Marketo), CRM (Salesforce.com), project management tools (Jira), and important marketing tools (Contentful), GSuite.
Excellent project management and organizational skills with focused attention to detail
Self-motivated and results-oriented, strong analytical and communication skills, a natural team player.
Ability to work on large detailed projects to tight timelines and respond positively under time pressures and uncertainty.
At Optimizely, we embody inclusion and embrace diversity. Optimizely is an equal opportunity employer and makes employment decisions on the basis of merit. Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.