Field Marketing Specialist [Contractor]

| Austin

Company Description

Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises.

Job Description

The Field Marketing Specialist will assist in executing and implementing regional and national field marketing programs. With a focus on events and experiential marketing, this person will plan and execute marketing programs which target prospective and current customers. Reporting to our Head of Field Marketing North America, this role will require strong collaboration with sales, partner marketing and demand generation. The successful candidate must be comfortable working in a fast-paced and data-driven environment.

RESPONSIBILITIES

  • Work cross-functionally with the Sales, Customer Success, SDR, Marketing, and Partnerships teams to support targeted regional and national marketing programs (field events, executive programs, tradeshows, email, direct mail, digital advertising, industry associations, etc.) to drive revenue growth.

  • Assist with the planning, coordination, and execution of North America Field Marketing Programs as well as important program elements, including research, vendor management, budget, messaging, reporting and follow-up.

  • Assist with forecasting, measurement, and tracking the impact of field marketing programs on sales cycles that show the effectiveness of marketing spend on leads and pipeline per region.

  • Help manage the North America marketing programs calendar and communication, including corporate, customer and partner programs as appropriate.

  • Work with the Marketing Operations team on data entry, list management, and reporting.

Qualifications

  • Undergraduate or graduate degree in marketing, business or related field.

  • 3+ years of experience in event planning/execution or field marketing.

  • Willingness to travel to various locations for events; up to 30%, including some weekends.

  • Experience working on events and budgeting with proven success in the execution of successful events.

  • Experience with and/or comfortable learning marketing automation (Marketo), CRM (Salesforce.com), project management tools (Jira), and important marketing tools (Contentful), GSuite.

  • Excellent project management and organizational skills with focused attention to detail

  • Self-motivated and results-oriented, strong analytical and communication skills, a natural team player.

  • Ability to work on large detailed projects to tight timelines and respond positively under time pressures and uncertainty.

Additional Information

At Optimizely, we embody inclusion and embrace diversity. Optimizely is an equal opportunity employer and makes employment decisions on the basis of merit. Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SAP HANADatabases

Location

Optimizely is located in a trendy, downtown area with plenty of restaurants and bars nearby. Public transportation is easily accessible.

An Insider's view of Optimizely

How would you describe the company’s work-life balance?

Optimizely is also a place where work-life balance is a real thing. Unlimited vacation means that I’m trusted to take time off when I need it. I’ve also been able to work remotely from Tahoe so that I can drive up when there’s less traffic, and from Boston so that I can spend time with my family.

Lauren

Client Engineer

What projects are you most excited about?

I’m collaborating with another engineer on a new feature, Custom Audience Integrations, that will enable our services team, solutions partners, and customers to easily integrate our Web products with any external source of audience targeting data.

Spencer

Client Engineer

What makes someone successful on your team?

Software engineering here isn’t about someone going off on their own with a problem and coming back with a solution. We design solutions as a team of individuals, each bringing their perspective to the table. I’ve found this way of designing has helped me grow as engineer over the years and to deliver the best results possible to our customers.

Nick

Backend Engineer

How do you empower your team to be more creative?

As a leadership team, we are deeply committed to creating a culture based on inclusion, experimentation, innovation, and feeling empowered to take risks. To be successful, we have to be exceptional performers. And to be exceptional performers, we have to have passionate people driving the way.

Erin

Chief People Officer

What are some things you learned at the company?

It inspires a lot of pride knowing that I work on the best in class experimentation product and one that brings real ROI to some of the world's largest global brands . I didn't realize how much I cared about products until I joined Optimizely.

Jess

Senior Software Engineer

What are Optimizely Perks + Benefits

Optimizely Benefits Overview

At Optimizely, we offer a wide array of benefits and perks to help our employees strike just the right balance between work time and personal time. We’re all about optimizing productivity by maximizing joy.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program
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