RigUp is changing the way work is done in the energy industry. Each one of our teams exists to move us closer to our north star -- to empower the people who power the world.

As RigUp’s Head of Product Marketing, you’ll lead a team positioning and messaging current and new solutions and work with partners across the organization to launch and refine new and existing products and services. This strategic product marketing role reports into the Head of Product.

What you'll be doing:

• Customer insights and persona definition - Drive customer research, develop and evolve customer personas and leverage these insights to drive sales, influence product and represent the voice of the customer internally
• Positioning and messaging - Own the positioning for RigUp’s different customer segments and solutions and partner with Sales, Marketing and Operations to create a cohesive customer narrative
• Go-to-market strategy and planning - Partner with sales enablement and marketing to weave product releases into consistent and impactful stories to drive customer growth and retention
• Cross-functional partner to product, sales and marketing - Lead solution naming, the tracking and sharing of competitive intelligence, and establish feedback loops to improve and refine personas, positioning and GTM
• Lead and coach the product marketing team - Enable your team of product marketing managers to think strategically and successfully execute.

What you should have:

• 8+ years of substantial cross-functional, customer-centric experience in product marketing, business strategy, or general management
• Strong background working with sales and product teams to message and position both products and services
• Familiarity and comfort with problem framing, making strategic business decisions and presenting to senior leadership 
• Experience leading the development of company positioning and business line/service offering development and naming
• Experience managing and mentoring a team with varying levels of experience
• Collaborative teammate who enjoys working in a fast paced and rapidly changing environment
• Background in B2B SaaS, marketplace business or the energy sector a plus

Perks:

• Flexible PTO policy
• 401k Program with 4% match
• Fully paid employee health insurance for employee
• Daily catered meals
• Competitive commuter benefits
• Open office space in the heart of downtown Austin
• Career development opportunities + partial reimbursement for ongoing education
• $2,000 vacation stipend on your 3 year anniversary

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $123.8 Million in funding to support our mission to change the way work is done in the oilfield.

Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!