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Head of Product Marketing

| Austin
RigUp is changing the way work is done in the energy industry. Each one of our teams exists to move us closer to our north star -- to empower the people who power the world.
As RigUp’s Head of Product Marketing, you’ll lead a team positioning and messaging current and new solutions and work with partners across the organization to launch and refine new and existing products and services. This strategic product marketing role reports into the Head of Product.

What you'll be doing:

  • Customer insights and persona definition - Drive customer research, develop and evolve customer personas and leverage these insights to drive sales, influence product and represent the voice of the customer internally
  • Positioning and messaging - Own the positioning for RigUp’s different customer segments and solutions and partner with Sales, Marketing and Operations to create a cohesive customer narrative
  • Go-to-market strategy and planning - Partner with sales enablement and marketing to weave product releases into consistent and impactful stories to drive customer growth and retention
  • Cross-functional partner to product, sales and marketing - Lead solution naming, the tracking and sharing of competitive intelligence, and establish feedback loops to improve and refine personas, positioning and GTM
  • Lead and coach the product marketing team - Enable your team of product marketing managers to think strategically and successfully execute.

What you should have:

  • 8+ years of substantial cross-functional, customer-centric experience in product marketing, business strategy, or general management
  • Strong background working with sales and product teams to message and position both products and services
  • Familiarity and comfort with problem framing, making strategic business decisions and presenting to senior leadership 
  • Experience leading the development of company positioning and business line/service offering development and naming
  • Experience managing and mentoring a team with varying levels of experience
  • Collaborative teammate who enjoys working in a fast paced and rapidly changing environment
  • Background in B2B SaaS, marketplace business or the energy sector a plus

Perks:

  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Daily catered meals
  • Competitive commuter benefits
  • Open office space in the heart of downtown Austin
  • Career development opportunities + partial reimbursement for ongoing education
  • $2,000 vacation stipend on your 3 year anniversary

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $123.8 Million in funding to support our mission to change the way work is done in the oilfield.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

Location

RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

An Insider's view of RigUp

How does your team reward individual success?

We are rewarded with a promise. At the end of a season of ambiguity and strife, apart from any monetary or material items, we will always be able to say there was joy, encouragement, and meaning.

Quan

Customer Support Specialist

What's the biggest problem your team is solving?

One of the coolest things we’ve been working on has been parsing resumes to gather information about employment history and references so that our consultants don’t have to spend a ton of time filling out confusing forms. We hope to get quicker, more accurate data while making the platform easier to access and more useful for our consultants.

Zayne

Engineering Manager

How has your career grown since starting at the company?

RigUp has fostered my career growth by coupling my strengths and interests with the company’s needs. I’ve gotten the opportunity to fill a variety of different roles that I’ve gained an invaluable amount of experience from and that will increase my marketability down the road.

Leyna

Business Process Analyst

What is your vision for the company?

At RigUp, we're building the largest job marketplace in the energy industry by making it easier for contractors to find work and for companies to staff up by hiring ready, qualified workers. As CEO, I want to grow an organization that creates values in the world and ensures RigUp is an environment where our employees feel empowered to make decision

Xuan

CEO

What’s the vibe like in the office?

The energy at the RigUp office is contagious. We work on interesting problems and are truly making a difference in people's lives. Work is simply better when you love what you do!

Brittany

Talent Lead

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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