About Us:

Cart.com is an ecommerce software, services, and brand holding company on a mission to democratize ecommerce and give digital merchants the freedom to grow. We are integrating all the pieces of the ecommerce value chain brands need to thrive, creating a truly end-to-end Ecommerce-as-a-Service platform that helps third party brands (and a few of our own) move faster, grow more quickly, and deliver on their promises more completely.

About Us: 

Cart.com is an ecommerce software, services, and brand holding company on a mission to democratize ecommerce and give digital merchants the freedom to grow. We are integrating all the pieces of the ecommerce value chain brands need to thrive, creating a truly end-to-end Ecommerce-as-a-Service platform that helps third party brands (and a few of our own) move faster, grow later, and deliver on their promises more completely.

Job Summary:

We are looking for a meticulous Lead Generation Manager to join our Performance Marketing team. This role would leverage traditional lead generation in the digital and offline space to vet, setup, test and manage affiliate lead generation partners for our clients. This is an integral position within a high-performance, fast-paced team, and will require some digital marketing knowledge and awareness of marketing best practices. Our ideal candidate is self-motivated, curious, analytical, a strategic thinker and able to navigate competing priorities to ensure that our high-value clients get optimal results. 

Responsibilities

• Recruiting and vetting of new lead generation (link out, email, co-reg, sweepstakes) partners. Identify and understand the services/products/platform and map them to clients and campaigns to test. 
• Prepare testing plans (media, creative/offer and ad placements) and provide recommendations to the account teams to drive performance based on campaign objectives.
• Performance reporting and analysis including partner, list select/ad placement, promo/offer post click analysis with insights and recommendations to optimize overall performance. 
• Ensure that the campaigns are flighted, trafficked, and tracked correctly.
• Communicate directly with partners or through lead generation platforms (i.e. Impact Radius) 
• Daily hands-on media management to ensure proper pacing and to drive optimal performance to meet client goals. 
• Provide reporting and detailed analysis of affiliate-lead generation activity against identified benchmarks and KPIs.
• Monitor and evaluate the effectiveness of the campaigns and recommend changes as needed based on these evaluations and share with clients. 
• Maintain and QA client reporting, working with our Business Intelligence team to ensure campaign reporting integrity.
• Assist in driving strategic channel roadmap for Cart.com and our clients 
• Assist in forecasting by campaign, channel and subchannel based on trends and industry research. 
• Partner and collaborate with cross-function channels & teams (Strategy, BI, Creative), to support omni-channel strategies, align with media and maximize opportunities. 

Must Have Qualifications

• 2+ years of hands-on affiliate-lead generation with a “can-do” attitude and a thirst driving growth.
• Experience with the integration and ongoing management of affiliate tools/platforms (i.e. Impact Radius, Lead Conduit). 
• Experience in trafficking with third party ad server such as SA360, Kenshoo.
• Expertise in tracking and ensuring quality implementation by working with team to set up and troubleshoot pixels.
• Strong Excel and PowerPoint 
• Basic knowledge of ROI, attribution, key industry metrics, and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc.) 
• Ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments with professional demeanor. 
• Must be able to learn, understand, and apply new technologies. 
• Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines. 
• Finally, you must be a constant student of media – no matter how many years of experience you have under your belt. You must see these disciplines as areas of your mastery – from the basics to the most complex. In short, we are looking for passion, pursuit of perfection, kaizen, and constant innovation to increase the Company’s performance and resources. 

Preferred Qualifications

•  Experience with direct marketing and affiliates

OUR CORE VALUES:

These aren’t just buried somewhere in an employee manual. We live and breathe them. They are on the walls and live in our hearts. They come up constantly in conversations and actions. They govern the decisions of the newest hire all the way up to our CEO:

WE ARE OBSESSED WITH BRANDS

We live for brands and are fanatical about their success.

WE THINK BEYOND THE BOX

We explore new ideas and discover creative solutions. We think openly about how to serve brands and solve problems.

WE DON'T GIVE UP

No one expected this to be easy. We are resilient— we dig in and keep going.

WE SPEAK UP

Every person here has an obligation to question norms, voice concerns, and offer their perspective.

WE WORK TOGETHER

We work with integrity and respect, ask for help, and extend the same help to others.

WE ARE HUMAN

Our people are our biggest strength. We have fun and make real connections with one another and with the brands we serve.

Cart.com is deeply committed to building a diverse and inclusive workplace. We’re proud to be an equal opportunity employer, seeking to identify and onboard people from all walks of life. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

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