Marketing Automation Specialist

Who You Are:

Invicti, a global leader in web security, is looking for a Marketing Automation Specialist to join our growing team.

As Invicti’s Marketing Automation Specialist, you hold the keys to the life-cycle marketing automobile that travels along the road of customer acquisition and races toward the security of customer’s web assets.

You’re someone that the marketing world refers to as a “unicorn” - you love numbers, but you also excel at providing actionable insight into them. It’s no wonder you're obsessed with marketing automation tools; they empower you to analyze marketing performance metrics and meet them with a fool-proof plan of improvement for future marketing efforts - making you one heck of a marketing superstar!

What You’ll Be Doing:

• Daily operation, administration, and troubleshooting of Invicti’s marketing automation tool
• Retaining Invicti’s current customers and converting prospective customers by means of automated and ad-hoc email marketing campaigns
• Analyzing the performance of drip campaigning, nurture campaigns, use learnings, and other marketing efforts in order to achieve target KPIs and drive revenue growth
• Assistance with building assets of drip and nurture campaigns
• Maintaining a dashboard of weekly marketing campaign performance metrics 
• Reporting enhancements of marketing automation tool usage
• Identifying areas of improvement and successes of campaign performance to be replicated into alternate marketing assets
• Managing sync error ques and data hygiene

What You'll Need:

• 1-3+ years of experience within an operational and administrative marketing automation focused role
• Current use of Pardot preferred
• Pardot, Marketo, or any other Marketing Automation Tool Certification
• Bachelor’s degree within a relevant field of study preferred
• Superior communication skills that will make people wonder why you’re not on the November ballot

Why Invicti?

• Work-life integration is deeply important to us - we have frequent office events and team outings!
• Open PTO - no bartering for days off you don’t technically have
• Office environment that cultivates creativity through an open and collaborative workspace
• 100% employer paid Health
• Casual dress all-day, everyday
• Kitchen stocked daily with tasty snacks, fruit, and drinks
• Culture that emphasizes personal and professional growth
• Invicti is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

 This is an onsite position based out of our Austin, Texas office. We prefer hands on collaboration, so this position is not available for remote workers.