Marketing Campaigns Manager
Marketing Campaigns Manager
LeanDNA is looking for a dynamic marketer to join our small, but mighty and growing, demand generation team. This person will build and execute campaigns and programs that support revenue growth and pipeline metrics aligned with LeanDNA’s go-to-market strategy, corporate objectives, and sales goals.
Core to this role is building and accelerating acquisition and expansion sales pipeline. This position will report to our senior growth marketing manager and will work in close partnership with the brand and communications manager, content marketing manager, and sales team to generate and execute integrated demand-gen and account-based marketing campaigns. You’ll measure what works and scale successful tactics and messages out to broader target segments. The ideal candidate has experience with lead-generation, lead-nurturing, and account-based marketing programs.
Responsibilities for Marketing Campaigns Manager
Work with key stakeholders to help develop campaigns that engage and nurture target accounts within tiered account segments to generate a consistent flow of marketing-engaged accounts and marketing-qualified leads to the sales team
Ideate and write campaign materials to support account-based marketing, content marketing, and awareness tactics, including emails, landing pages, digital ads, direct mail materials, and others, as needed
Execute integrated, multichannel demand-gen and account-based marketing campaigns that align with the LeanDNA buyer’s journey, from engagement to close
Build, execute, and measure multi-touch lead-nurture programs—segmented by industry and persona—to progress leads through the buyer’s journey, and ultimately shorten our average enterprise sales cycle length
Measure the success of messages, tactics, channels, and a/b tests weekly, and report campaign results to marketing, sales, and other business stakeholders at a regular cadence, making recommendations for how results can inform strategy
Identify the channels (email, advertising, website, social, etc.) that maximize reach and generate the best-quality leads, and ideate new tactics to generate leads through each
Collaborate with marketing, sales, client success, and executive stakeholders on tactical campaign planning, with regular check-ins to recalibrate channels, tactics, and budget
Requirements for Marketing Campaigns Manager
3-5 years in B2B marketing with demonstrated experience executing and optimizing a variety of campaign activities across multiple channels (preferably including email, direct mail, paid media, website
Experience in channel management and performance, ROI measurement, and tracking
Penchant for creative problem solving
Collaborative cross-team influencer
Detail oriented, self-motivated, and proactive
Working knowledge of demand generation technology stack including Salesforce, marketing automation (Pardot, Marketo, Hubspot, Eloqua), account-based advertising (Terminus, DemandBase, Rollworks), programmatic ad platforms, intent measurement (Bombora), direct mail automation (Sendoso), and Google Analytics
Excellent organizational, written and verbal communication skills
Strong analytical acumen and ability to prioritize
Ability to execute programs on time, on budget, and with existing resources
Demonstrated success with end-to-end campaign design, rollout, and project management
Familiarity with both inbound (web, search, social) and outbound channels (ads, events, sales outreach, email, partner channels, content syndication) and an understanding of how they can work together to form an optimal channel mix
Key KPIs for Marketing Campaigns Manager
Marketing-engaged target accounts
Leads and MQLs
New opportunity generation
Opportunity conversion to sales accepted
Customer acquisition cost
Cost-per-lead and cost-per-opportunity
Channel efficacy