Marketing Campaigns Manager at LeanDNA

| Austin
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Marketing Campaigns Manager 

LeanDNA is looking for a dynamic marketer to join our small, but mighty and growing, demand generation team. This person will build and execute campaigns and programs that support revenue growth and pipeline metrics aligned with LeanDNA’s go-to-market strategy, corporate objectives, and sales goals.

Core to this role is building and accelerating acquisition and expansion sales pipeline. This position will report to our senior growth marketing manager and will work in close partnership with the brand and communications manager, content marketing manager, and sales team to generate and execute integrated demand-gen and account-based marketing campaigns. You’ll measure what works and scale successful tactics and messages out to broader target segments. The ideal candidate has experience with lead-generation, lead-nurturing, and account-based marketing programs.

Responsibilities for Marketing Campaigns Manager

  • Work with key stakeholders to help develop campaigns that engage and nurture target accounts within tiered account segments to generate a consistent flow of marketing-engaged accounts and marketing-qualified leads to the sales team

  • Ideate and write campaign materials to support account-based marketing, content marketing, and awareness tactics, including emails, landing pages, digital ads, direct mail materials, and others, as needed

  • Execute integrated, multichannel demand-gen and account-based marketing campaigns that align with the LeanDNA buyer’s journey, from engagement to close

  • Build, execute, and measure multi-touch lead-nurture programs—segmented by industry and persona—to progress leads through the buyer’s journey, and ultimately shorten our average enterprise sales cycle length

  • Measure the success of messages, tactics, channels, and a/b tests weekly, and report campaign results to marketing, sales, and other business stakeholders at a regular cadence, making recommendations for how results can inform strategy

  • Identify the channels (email, advertising, website, social, etc.) that maximize reach and generate the best-quality leads, and ideate new tactics to generate leads through each

  • Collaborate with marketing, sales, client success, and executive stakeholders on tactical campaign planning, with regular check-ins to recalibrate channels, tactics, and budget

Requirements for Marketing Campaigns Manager

  • 3-5 years in B2B marketing with demonstrated experience executing and optimizing a variety of campaign activities across multiple channels (preferably including email, direct mail, paid media, website

  • Experience in channel management and performance, ROI measurement, and tracking

  • Penchant for creative problem solving

  • Collaborative cross-team influencer

  • Detail oriented, self-motivated, and proactive

  • Working knowledge of demand generation technology stack including Salesforce, marketing automation (Pardot, Marketo, Hubspot, Eloqua), account-based advertising (Terminus, DemandBase, Rollworks), programmatic ad platforms, intent measurement (Bombora), direct mail automation (Sendoso), and Google Analytics

  • Excellent organizational, written and verbal communication skills

  • Strong analytical acumen and ability to prioritize

  • Ability to execute programs on time, on budget, and with existing resources

  • Demonstrated success with end-to-end campaign design, rollout, and project management

  • Familiarity with both inbound (web, search, social) and outbound channels (ads, events, sales outreach, email, partner channels, content syndication) and an understanding of how they can work together to form an optimal channel mix

Key KPIs for Marketing Campaigns Manager

  • Marketing-engaged target accounts

  • Leads and MQLs

  • New opportunity generation

  • Opportunity conversion to sales accepted

  • Customer acquisition cost 

  • Cost-per-lead and cost-per-opportunity

  • Channel efficacy

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LeanDNA is perfectly centered for a walk (or scoot) to downtown or South Congress. A prime location with ample parking in 78704 zip.

An Insider's view of LeanDNA

What’s the vibe like in the office?

Management puts trust into each employee’s contribution and competence here, and that shows in our laid-back and energetic office vibe. We also have an open floor plan that encourages collaboration, plus couches and bean bag chairs. So you can find the right space at the right time without feeling like you're being micromanaged.


Client Success Engineer

What's the biggest problem your team is solving?

We’re helping manufacturers get their factories off of spreadsheets and into a purpose-built platform that provides them with daily actionable insights. It's fulfilling work knowing that we’re giving these teams hours back in their day to focus on more rewarding work.


Enterprise Account Executive

What are some things you learned at the company?

I've learned so much about supply chain and the struggles and motivators of leaders and buying teams at companies we work with—the factories that build our cars, planes, and the machinery that powers our production systems. We're lucky to be able to help these professionals thrive in their careers and feel more fulfilled in their day-to-day work.


Campaign Manager

What does your typical day look like?

Productive, collaborative, and constantly moving! My day begins with a team huddle to decide priorities and goals for the day. I spend most of my time working with prospects, clients, and our internal team to solve problems when they arise, so there is never a dull moment. There's a lot of work to do and we have a great team working on it together!


Director, Solutions Engineering

What are LeanDNA Perks + Benefits

Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
In addition to 10 days of PTO, each Leaniac receives 3 You Holidays for a total of 23 days off for their first year at LeanDNA. At year 5, employees receive $1,500 Ticket to Ride.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
We provide free breakfast on Mondays, and employees get free catered lunch on Fridays.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted in the office and off-site. We also provide Safe Rides without question.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
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