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Marketing Manager

Vista Equity Partners is looking for a Marketing Manager to advance the market strategies for the firm's management company. This experienced leader will partner across all Vista investment strategies and engage with internal and external stakeholders to successfully market Vista Equity Partners to our key constituents. This includes but is not limited to the broader software market as well as our own portfolio of companies, investors, and the talent market for Vista.  Reporting into the Director of Marketing, the Marketing Manager will have a strong marketing generalist background, with expertise in select areas such as brand, content, creative, digital, and communication practice areas, as well as thought leadership, demand generation and go to marketing strategy execution. The ideal candidate will be a natural communicator and marketer with experience in financial services and/or the software industry and be a highly motivated, self-starter with a passion for achieving excellence in everything they do who appreciates a fast-paced, dynamic environment.  

This role is based in Austin, Tx and is for an immediate start.

 

PRIMARY RESPONSIBILITIES

  • Collaborate on strategy with internal stakeholders, the marketing team and agencies to offer subject matter expertise, execution and ongoing management of our brand and go to market strategies
  • Understand the competitive landscape and develop ideas and solutions to establish market differentiation and preference for our brand and content strategies
  • Create and work within a campaign-based framework for an integrated marketing and communication strategy focused on specific brand, communication or investment strategy objectives
  • Craft messaging and positioning statements for everything from broad campaign initiatives, to select personas, to sales-focused collateral
  • Lead paid, owned and earned market strategies from conception to completion, including crafting strategy design points, collaborating with internal stakeholders and leading agencies to successful outcomes
  • Manage and evolve our brand research practice, which includes unique programs to measure perception across a variety of stakeholders and informs our firm's strategy
  • Draft, finalize and edit copy required for standard corporate marketing capabilities as well as a variety of content needs that may include executive presentations, thought leadership, corporate marketing or demand generation objectives across a variety of channels
  • Provide creative direction for brand interpretation to our design partners for use in print, event and digital marketing channels; leverage a standardized approach that still allows for unique interpretations and creativity liberty
  • Partner with our events organization to deliver best-in-class event content and the optimal brand experience for investors, portfolio employees and other stakeholders; organize and manage third party event participation to include sponsorships, speaking engagement and other event types.
  • Direct our growing digital practice and own a metrics-based approach to stakeholder engagement through digital channels and strategies; partner with our IT organization on the marketing technology stacks used in support of all marketing and communication capabilities

QUALIFICATIONS

  • Excellent writing and editing skills and a natural storyteller with the ability to contribute to executive presentations and thought leadership content
  • Strong creative judgment and guidance, with an eye for design and visual aesthetics, and the ability to communicate and manage creative ideas and talent
  • History of event management and oversight with a keen attention to detail, process and stakeholder management in preparation for and onsite participation at several types of events
  • Experience with brand management including quantitative and qualitative brand research to create, develop and maintain strength of brands
  • Understanding and application of innovative digital strategies and multichannel application to confidently direct a digital-first marketing approach
  • Experience with evolving marketing technology stacks, managing third party technical experts and partnerships with Vista's IT organization
  • Appreciation for data-driven decision making, marketing analytics and operational processes as a driver of overall marketing efficacy
  • Proven project manager who builds collaborative working relationships and understands how to optimize resources to meet objectives
  • Autonomous, self-starter with the ability to navigate ambiguity promote innovative ideas and opportunities to a diverse set of stakeholders across a matrixed organizational environment
  • Strong preference for proven experience directly managing people as well as expertise in the financial services and/or software and technology industry
  • Minimum 6-8+ years of marketing, brand, digital, and/or corporate communications experience
  • Bachelor's Degree in marketing, communication, business administration or similar field with preference for advanced degrees and education

About Vista Equity Partners

Vista Equity Partners is a U.S.-based investment firm with offices in Austin, Chicago, New York City, Oakland, and San Francisco with more than $46 billion in cumulative capital commitments. Vista exclusively invests in software, data, and technology-enabled organizations led by world-class management teams. As a value-added investor with a long-term perspective, Vista contributes professional expertise and multi-level support towards companies to realize their full potential. Vista's investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity.

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Technology we use

  • Sales & Marketing
    • SalesforceCRM
    • MarketoLead Gen

Location

Located in the Frost Bank Tower, our office has spectacular views of Lady Bird Lake and the Texas Capitol.

An Insider's view of Vista Consulting Group

What are some social events your company does?

As our team is growing so quickly, our full team has quarterly outings in different cities to rekindle connections with one another and to relax. We have done TopGolf, Escape Room, Happy Hours just to name a few. It is critical that we continually build that comradery and Vista family bond.

Eric Webb

Executive Director, Technology Diligence

What's the biggest problem your team is solving?

The VCG Customer Success team is focused on partnering with our Portfolio companies to create customer-centric teams that are aligned with the executive priorities of their customers. This alignment creates value for their customers, more impactful work for customer-facing roles, and ultimately enables Vista’s continued growth.

Ryan Richards

Director, Customer Success

How has your career grown since starting at the company?

I’ve been with Vista for 15 months and recently transitioned into a new role serving as product manager of our QuickStart application and providing technical oversight on BOSS engagements. This role didn’t initially exist, but we recognized a need and with my technical background, it was perfect to dive headfirst into it.

Ijeoma Ikechi

Associate Director, Business Applications

How do you empower your team to be more creative?

The #1 thing we do to unlock creativity on the team is hiring smart, passionate people with a strong sense of personal accountability. I find that if we do that well, and if we as management then spend our time training, enabling, and removing roadblocks, then every team member can be themselves and bring all their creative energy to bear.

Mark Ralls

Managing Director, Business Operations

What are Vista Consulting Group Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Mentorship program
Paid industry certifications
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