Marketing Manager

Company Overview


ActiveProspect is an Austin-based marketing SaaS company that provides real-time lead optimization and compliance solutions for companies engaged in online lead generation. We give companies the insight and control to take real-time action on their leads. Our suite of products (LeadConduit, TrustedForm and SuppressionList) are used to filter out unwanted leads, document consent for TCPA compliance, and improve conversion rates. We’ve proudly processed over 2B leads for well known brands across a variety of industries.


Job Summary

ActiveProspect is seeking a Marketing Manager to lead the marketing efforts for the company. The ideal candidate will have a strong background in growing a SaaS business, working with both middle market and enterprise level customers. While this position is for a B2B marketer, the majority of our customers are actually B2C marketers, so an understanding of the B2C lead generation ecosystem is preferred.

This individual will have a track record of building out successful demand-generation strategy and engines for high growth SaaS companies. This person will need to have previous experience either managing or working closely with sales to build the playbook for lead-generation strategy and best practices. Ideally this individual has experience marketing technical solutions to technical buyers.

In addition to building out the lead generation playbook, this person will oversee all marketing functions, including: corporate marketing, public relations, and events.

Responsibilities and Duties

  • Content Creation. Establish the company as a thought leader in the industry by creating and distributing unique and compelling content. Lead content strategy based on consumer behavior and market trends, from creation, implementation, measurement and optimization. Leverage partners to distribute content.
  • Events. Identify, plan, and attend all customer/industry events and trade shows.
  • Campaign. Manage online marketing campaigns from creation, implementation, measurement and optimization.
  • Partnerships. Identify, manage, and measure relationships with industry partners that can help drive revenue. Work with channel partners/resellers.
  • Customers. Understand the needs of our customers and articulate our value proposition accordingly. Investigate and optimize the customer journeys to shorten the customer acquisition cycle.
  • Results. Creates funnel and conversion management initiatives that translate into achieving bookings and revenue targets on a quarterly basis.
  • Metrics. Track and report on marketing KPIs. Build marketing funnels and roadmaps to inform sales and expense forecasting.
  • Nimbleness. Leverage a limited marketing budget by focusing efforts on high ROI initiatives.
  • Industry Research.  Understand the competitive landscape for our products and help differentiate our products.
  • Long term focus. Work closely with other department leaders to ensure that marketing is providing the required support for our long-term sales and product goals.
  • Maintain relationships. Create, engage and sustain meaningful relationships in the public relations, marketing, and lead generation space.
  • Internal Collaboration. Work closely with the sales and product teams to create long-term scalable processes to fuel market penetration and growth.
  • Mentor. Lead, mentor and develop the marketing team.

Qualifications and Skills

  • 5+ years of marketing and demand generation, driving lead generation and customer acquisition activities in fast-paced, entrepreneurial environments.
  • Bachelor’s degree in marketing/ business required.
  • Exceptional end-to-end writing ability including concept, writing, formatting, visuals, and promotion.
  • Salesforce.com experience a plus.
  • Experience in SaaS business required, marketing automation SaaS preferred.
  • Demonstrable experience in demand generation and funnel management.
  • Strong analytical and quantitative skills, providing accountability for generating pipeline and leads to achieve quarterly bookings and revenue targets.
  • Expertise in marketing automation and marketing operations - email campaigns, landing page development, lead nurturing, etc. using HubSpot, Marketo, Pardot or similar system.
  • Excellent organizational skills and ability to manage multiple simultaneous projects and resources.
  • Appreciates each team member's contributions and values each individual member.
  • Strives to help the team succeed, even when it means working outside the job description.
  • Displays a positive attitude.
  • Demonstrates flexibility in day-to-day work.
  • Shows initiative for learning by seeking out answers to daily technical challenges.
  • Metric-driven, success-driven, passionate, go-getter attitude, willing to work within a team environment & flexible.


Benefits and Perks

  • A financially stable company, with the freedom and opportunities of a startup culture
  • Flexible work schedule
  • Flexible vacation time
  • Live Music Capital Holiday
  • Beautiful office space in Hyde Park (close to Central Market, Vino Vino, and Hyde Park Gym)
  • Retirement plan matching up to 3% of your salary
  • Health, dental, vision, and disability
  • Fun office environment with premium coffee, snacks, some lunches, and kegerator provided.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • Elixir Languages
    • AngularJSFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • IllustratorDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • Act-OnEmail
    • MarketoLead Gen

Location

Our Hyde Park neighborhood is home to beautiful cottages, restaurants, bars, parks and gyms.

An Insider's view of ActiveProspect, Inc.

How would you describe the company’s work-life balance?

ActiveProspect provides a very healthy work-life balance to all of its employees, with flexibility towards the individual's work patterns to achieve optimal performance. I especially love our company-sponsored workouts twice a week at Dane's Body Shop nextdoor, it really helps me tackle any technical problems with a fresh perspective.

Dean

Sr. DevOps Engineer

What projects are you most excited about?

I'm excited about the work we're doing to grow our Self Service segment at ActiveProspect. We're leveraging some powerful tools that allow us to 1) literally watch our clients' first interaction with LeadConduit, and 2) validate our hypotheses to a meaningful degree so we're better able to build features our clients actually want and need.

Jonathan

Product Manager

How does the company support your career growth?

As a baseline, we're encouraged to attend job-specific conferences. More significantly, though, we're given opportunities to try new technologies that make our product better. We learn from each other, and if we have aspirations to do something new or transition into another role, ActiveProspect is extremely supportive in making that happen.

Kelly

Remote - Lead Software Developer

How do your team's ideas influence the company's direction?

Everyone at AP is encouraged to bring forth ideas that impact our strategic direction. Team members at every level and in every department have exposure to our clients, their needs, and many times their operational landscape. Listening to what the team learns and their ideas for solutioning is critical to our continued success.

Jessica

CFO

What are some social events your company does?

Our last company retreat was set in the scenic Texas woods and included bungie jumping during the day, and competing in trivia and Mario Kart at night. We've had happy hours featuring a petting zoo. Our Christmas party had enough food and drinks to feed a super talented and equally down to earth team. It’s always poppin’ at ActiveProspect!

Abe

Junior Implementation Engineer

What are ActiveProspect, Inc. Perks + Benefits

ActiveProspect, Inc. Benefits Overview

It takes a great team to create innovative products that simplify the complex. Here at ActiveProspect, you have the freedom to do your best work – flexible schedules, remote working (we love coffee shops too), health insurance and benefits, unlimited PTO, a relaxed office environment, the right tools and oh yeah, dogs… and stand up desks, and snacks and beer. Well, you get the picture!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Medical FSA that allows up to a $500 rollover and Dependent Care FSA
Disability Insurance
LTD Company Paid STD Employee Paid
Dental Benefits
Dental benefits are partially subsidized by the company.
Vision Benefits
Vision benefits are partially subsidized by the company.
Health Insurance Benefits
Several great plans to choose from.
Life Insurance
A small company paid Life Insurance policy for every employee. The option to add additional life for yourself, your spouse and child.
Team Workouts
ActiveProspect's team fitness includes bi-weekly workouts at Dane's Body Shop - just 1 block down.
Retirement & Stock Options Benefits
401(K)
.We have a Simple IRA gives you the option to choose where to invest
401(K) Matching
Up to a 3% Simple IRA match of total annual compensation .
Company Equity
Most employees are eligible for stock options. 4 years vesting with a one year cliff.
Performance Bonus
Performance bonuses are paid out to most employees and are based on annual performance goals.
Child Care & Parental Leave Benefits
Generous Parental Leave
6 weeks maternity leave 2 weeks paternity leave You can take up to twelve weeks off and use PTO and STD to supplement those weeks.
Flexible Work Schedule
All ActiveProspect employees will be considered for alternative work schedules on a case-by-case basis. Creative work schedules should create benefits for both the employees and the company.
Remote Work Program
ActiveProspect allows some flexibility including working remote when it works for the company and the employee.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Unlimited PTO allows you the freedom to responsibly take time off without haggling over every hour you might need to attend a family wedding, vacation, etc.
Paid Holidays
Live Music Holiday, Memorial Day , 4th of July, Labor Day , Thanksgiving and the Friday following Thanksgiving, Christmas Eve and Christmas Day, New Year’s Eve half day and New Year’s Day
Perks & Discounts
Beer on Tap
ActiveProspect's commercial beer keg is always stocked with our favorite brews.
Casual Dress
ActiveProspect has a relaxed dress code. Employees are expected to be neat, clean and well groomed while on the job.
Company Outings
ActiveProspect holds a variety of events on/offsite. From happy hours to axe throwing competitions at Urban Axes, and a recent boat party on Lake Travis, we work hard, but play hard, too!
Stocked Kitchen
ActiveProspect provides a fully stocked kitchen including breakfast items, sandwich makings, snacks, and a variety of drink options.
Some Meals Provided
ActiveProspect promotes healthy eating by providing salad and a protein for lunch 2 days/week. Lunches are also provided for lunch-n-learns and some meetings.
Happy Hours
ActiveProspect holds Happy Hours for the team on a monthly basis. Sometimes they are held at the office, other times we enjoy drinks offsite.
Parking
ActiveProspect has free street parking available at our building and in the adjacent neighborhood.
Pet Friendly
We have several employees who enjoy bringing their dog to work with them, on occasion. These furry friends lighten up the mood and bring smiles all around.
Recreational Clubs
2 days a week the company pays for employees to participate (optional) in a workout at Danes Body Shop just a block from the office. It's one of the employees' favorite perks!
Professional Development Benefits
Job Training & Conferences
At ActiveProspect we highly encourage continued professional development. If you see something you'd like to attend just ask your manager!

Additional Perks + Benefits

Competitive Pay. The Best Gear. Unlimited PTO. Live Music Capital Holiday - take off a day for your favorite festival! LTD, STD and Life. Simple IRA match up to 3% of salary. Flexibility!

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