The Role:

The Marketing Manager will be responsible for engaging new and existing customers through strategic marketing campaigns to help increase brand awareness, new subscriptions, and build loyalty to our brand. Digital Pharmacist is seeking a marketer who can envision, build, and execute marketing strategies and plans across all of our channels to build the brand, increase recognition, and drive sales. 

Ideal candidates will possess an aptitude for marketing and data analytics, be self-disciplined, energetic, professional, and self-motivated.

Responsibilities:

• Campaigns: Create, optimize and report on demand generation campaigns, newsletters, promotional emails, and product updates.
• Lead Generation: Create lead-nurturing programs and email campaigns for trigger / drip communications marketing.
• Content: Work with our Sales, Success, and Product teams to create and maintain content to enable stakeholders to effectively drive sales and retention. This includes assisting with sales collateral, marketing webinars, landing pages, emails, and case studies.
• Events: Manage the strategy, logistics, and execution of trade shows and events.
• Reporting: Review and report on the results from all inbound lead gen efforts.

Qualifications: 

• 2+ years of experience in marketing, SaaS/technology experience preferred
• Proficiency in HubSpot (or similar), Salesforce, and Excel preferred
• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail
• Independent worker capable of managing multiple projects in parallel
• Ability to quickly learn information and apply it in a fast-paced environment