The Role:

The Marketing Manager will be responsible for engaging new and existing customers through strategic marketing campaigns to help increase brand awareness, new subscriptions, and build loyalty to our brand. Digital Pharmacist is seeking a marketer who can envision, build, and execute marketing strategies and plans across all of our channels to build the brand, increase recognition, and drive sales. 

Ideal candidates will possess an aptitude for marketing and data analytics, be self-disciplined, energetic, professional, and self-motivated.

Responsibilities:

• Develop, execute and report on demand generation campaigns, newsletters, promotional emails, and product updates.
• Create lead-nurturing programs and email campaigns for trigger / drip communications marketing.
• Create collateral, including white papers, website content, videos, case studies, data sheets and presentations to support communication, demand generation, and sales efforts
• Use your understanding and experience of SEO best practices to drive traffic to our website and ensure our content is updated regularly.
• Work on the logistics, and execution of trade shows and events.
• Review and report on the results from all inbound lead gen efforts.

Qualifications: 

• Bachelor’s Degree in communications, marketing, or related field preferred
• 3+ years of B2B marketing experience 
• 3+ years of experience in creating lead-generation programs to drive customer acquisition
• Content writing experience 
• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail
• Independent worker capable of managing multiple projects in parallel
• Ability to quickly learn information and apply it in a fast-paced environment 
• Proficiency in Marketing Cloud, Salesforce, and MS Office Suite