Marketing Operations Specialist Contractor - 6 months

Location: US Remote

WHO WE ARE

FinancialForce leads its category as the #1 professional services automation (PSA), globally, and the only customer-centric ERP solution native built on Salesforce. Founded to support the shift in business-centered on product, or even employee, to putting customers at the center, FinancialForce is at the heart of connecting the entire enterprise, from sales, service and delivery, and finance, all around the most important asset of the company, the customer.  

Moving fast, FinancialForce supports an incredibly dynamic and diverse culture, recognizing that each individual brings something special to the team to support a vibrant and diverse community. We embrace employees to be authentic and “Bring Yourself” to work, even if virtually!

THE ROLE 

Your role as Marketing Operations Specialist will be to support all marketing efforts related to demand generation and growth strategies, sales enablement, brand awareness and pipeline development. This position will provide strong digital and marketing automation experience, including lead generation and lead nurturing.

WHAT YOU WILL DO IN THIS ROLE

• Own and maintain quality of all Marketo, SFDC and 6sense programs
• Build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more
• Ensure no lead is left behind by automating nurture campaigns that target the right personas and audiences, provide the right content at the right time and create a relationships with potential buyers 
• Maintain and optimize lead/account scoring to effectively decipher where leads/accounts are in the buying cycle to properly segment and nurture
• Define segmentation of customer and prospect data to guide campaign and nurture strategy 
• Optimize email and lead nurturing through A/B testing
• Setup Marketo, Salesforce and 6Sense reports to measure the effectiveness of email and nurture programs
• Improve our integration between Marketo and other applications to ensure campaign tracking and proper ROI measuring for campaign analysis
• Own Lead Routing rules and build out based on requirements provided by sales ops
• Create a process to measure and improve marketing database health
• Set up processes and QA for all marketing programs to ensure data capture, hygiene and reporting
• Identify, design, and execute new processes that enable marketers to be more effective in their day to day work (e.g. intake process, campaign naming conventions)
• Maintain and uphold FinancialForce Privacy and Security standards
• Identify opportunities to leverage automation to improve marketing effectiveness 
• Optimize current lead/account workflows and create new ones to adapt to changing business requirements

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE 

• 5+ years of marketing operations experience and Bachelor’s degree in a business or technical subject matter
• 2+ years of experience integrating new tools
• Advanced skills in Marketo (certification preferred), Salesforce (certification preferred), and other marketing technologies (analytics tools, ABM tools, sales outreach tools, etc.)
• Experience with Lean Data or other lead to account matching and lead routing tools
• Proven success building comprehensive lifecycle nurture programs that scale with rapid growth
• Experience setting up and optimizing lead/account workflows and lead/account scoring 
• Knowledge of account-based marketing best practices 
• Strong understanding of prospect/customer needs, database segmentation, and solving prospect/customer problems and challenges through marketing
• Knowledge of anti-spam guidelines, best practices, GDPR, CASL, and CAN-SPAM laws, email deliverability/reputation monitoring
• Must be a motivated self-starter with strong organization skills and ability to clearly and simply articulate ideas and results
• Must have excellent verbal and written communication skills
• Ability to work successfully in an ever-changing environment with competing priorities
• Demonstrated ability to apply logical thought process to problem solve and deliver recommendations
• Dedicated attention to detail and process builder, fanatical about data standardization and integrity
• Positive relationship builder across both strategic, technical, and creative team

Get ready to come and make immediate impact as we continue to ramp sales and marketing to drive growth!
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