Description

SparkCognition catalyzes sustainable growth for their clients throughout the world with proven artificial intelligence (AI) systems, award-winning machine learning technology, and a multinational team of AI thought-leaders. Clients are trusted with advancing lives, infrastructure, sustainability, and financial systems across the globe. They partner with SparkCognition to understand their industry’s most pressing challenges, analyze complex data, empower decision-making, and transform human and industrial productivity. With leading-edge artificial intelligence products—Darwin®️, DeepArmor®️, SparkPredict®️, and DeepNLP^TM—SparkCognition’s clients can adapt to a rapidly changing digital landscape and accelerate their business strategies. 

We are looking for a Marketing Operations Manager to join the team!  You will manage our marketing technology stack, implementing the operational processes for marketing campaigns and programs, and tracking the analytics that support all functions on the Marketing, Demand Generation, and Operations teams

This role covers a wide spectrum of responsibilities, from system administration and data analysis, to process definition and strategic planning. Across the board, you’ll become the go-to for operational matters in the marketing function. You’ll need to be a hands-on operator, frequently liaising with sales and marketing teams to develop and improve upon current and future campaigns and initiatives.

This is a unique chance to join the team as a key player at a fast-paced, well-funded startup. If that sounds like fun, we can’t wait to start this journey together!

If you were working for us today, you would be:

• Defining, implementing, and managing key marketing operations processes, including lead management, database management, and segmentation
• Collaborating with the Operations teams to implement best-in-class analytics that provides insight across all channels, campaigns, and activities
• Defining and implementing comprehensive attribution models that allow transparent performance tracking and analysis.
• Managing our existing marketing technology stack and implementing new technologies into the stack
• Collaborating with Demand Generation, Sales, Sales Development, and Sales Ops teams to roll out and ensure an airtight lead process from inquiry to closed revenue
• Optimizing existing lead scoring and lead routing in place and implement new nurture streams and processes for leads
• Leveraging existing vendor relationships and tools (Pardot, SF, SalesLoft, DemandBase, and others) to maximize our efficiency and performance of the demand gen operations function
• Maintaining shared marketing and sales performance dashboards and reports that show the impact of marketing and SDR activities on the business and provide insights and recommendations for optimization.

You may be a fit for our team if you have:

• 5+ years of experience in Marketing Operations roles at enterprise B2B companies
• Extensive Salesforce administration experience
• Pardot experience (preferred)
• Expert user of Salesforce’s reporting and dashboarding functionality
• Expert user of Excel and other MS Suite applications
• Understanding of how enterprise data flows and infrastructure works
• Passion for fast-paced environments, with a focus on transparency, collaboration, rapid iteration, and continual improvement
• A deep sense of curiosity and a desire to get your hands dirty to meet deadlines and goals