About Us:

Cart.com is an ecommerce software, services, and brand holding company on a mission to democratize ecommerce and give digital merchants the freedom to grow. We are integrating all the pieces of the ecommerce value chain brands need to thrive, creating a truly end-to-end Ecommerce-as-a-Service platform that helps third party brands (and a few of our own) move faster, grow more quickly, and deliver on their promises more completely.

As a Paid B2B Marketing Specialist, you will facilitate and optimize all paid search efforts for Cart.com brand, products and services. The Paid Search Specialist is responsible for campaign management across pay-per-click advertising platforms, which includes: campaign creation, strategic approach, performance analysis, optimization, reporting, and forecasting. The Paid Search Specialist is expected to work collaboratively with a cross-functional team to deliver against the goals for the advertising campaigns and report on performance to internal stakeholders.

This role works closely with the Product Marketing Manager to ensure timeliness of campaigns and new products and features as well as the Social Media Coordinator on content planning. 

Responsibilities:

• Plan, manage and implement campaigns across key paid channels 
• Optimizing and developing new and existing campaigns 
• Working in-line with business objectives 
• Being a part of planning and implementing the brand acquisition strategy 
• Strong working knowledge in paid media channels including paid search, paid social and display 
• Analyze, report on and maximize paid search performance 
• Test landing pages, creative and retargeting 
• Maintain solid relationships with affiliate marketing lead on Cart.com Corporate Marketing team 
• Email marketing, monitoring email campaigns 
• Working closely with the wider paid and digital team 
• Working closely with the Content Marketing team including Product Marketing lead 

Experience:

• Minimum of one year of experience in a digital marketing role. 
• Experience in the following ad platforms: Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads (including Google Ads Editor and Microsoft Advertising Editor). 
• Proficiency with Microsoft Office Suite (specifically Excel, Word, and PowerPoint). 
• Familiarity with Google Analytics. 
• Experience with managing advertising budgets of at least $10k/month. 
• Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance. 
• Ability to collaborate well with a cross-functional team and communicate performance effectively with stakeholders. 
• Knowledge of digital advertising industry, including current trends and best practices. 
• Strong project and time management skills. 

Bonus Points:

• The following are preferred but not required: Search Ads 360, Google Data Studio, Ad copywriting, Tableau, Salesforce/MarketingCloud, Canva, Convertr. 
• Industry Certs: Google Ads, Google Analytics, SA 350, Microsoft Ads, and Facebook Blueprint.

OUR CORE VALUES:

These aren’t just buried somewhere in an employee manual. We live and breathe them. They are on the walls and live in our hearts. They come up constantly in conversations and actions. They govern the decisions of the newest hire all the way up to our CEO:

WE ARE OBSESSED WITH BRANDS

We live for brands and are fanatical about their success.

WE THINK BEYOND THE BOX

We explore new ideas and discover creative solutions. We think openly about how to serve brands and solve problems.

WE DON'T GIVE UP

No one expected this to be easy. We are resilient— we dig in and keep going.

WE SPEAK UP

Every person here has an obligation to question norms, voice concerns, and offer their perspective.

WE WORK TOGETHER

We work with integrity and respect, ask for help, and extend the same help to others.

WE ARE HUMAN

Our people are our biggest strength. We have fun and make real connections with one another and with the brands we serve.

Cart.com is deeply committed to building a diverse and inclusive workplace. We’re proud to be an equal opportunity employer, seeking to identify and onboard people from all walks of life. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

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