Who you are:

Your competition should run for cover and fear the three-headed marketing monster you’ve become. You’ve independently slayed the marketing dragons of  Search, Display and Video advertising - you even become giddy when analyzing the data that forecasts how they’ll attack next.

With Google Ads as your sword, strategy as your shield, and veteran knowledge of ads/analytics systems, you’re always ready to fight the good fight of paid campaigns.

What you’ll be doing:

• Collaborate with the demand creation team on objectives for the paid marketing program, serving as paid marketing subject matter expert and advisor
• Build, manage, and optimize our paid campaigns across platforms like Google and Bing
• Develop and optimize a building methodology that drives efficient performance and allows for budget flexibility
• Launch, execute and consistently improve upon performance via testing
• Collaborate with the content team to develop product effective ad copy
• Strategize with the marketing team on A/B testing initiatives for landing pages
• Serve as the subject matter expert and voice for all paid marketing initiatives
• Track performance on not just top of funnel metrics but how conversions are performing in offline data and optimizing on the value of the conversion

What You'll Need:

• 4-5 years of experience in paid search marketing
• Expert knowledge of Google Ads, Bing Ads, YouTube, Linkedin and Display
• Deeply analytical and data-driven, with a bias for action
• Passion for collaboration and ability to understand the role of paid marketing in the broader B2B marketing context
• Ability to manage multiple projects with intertwining deadlines
• Expertise in synthesising large data sets into a cohesive, often visual story via Excel, Tableau, or other data visualization tools

• SaaS marketing experience a plus

Why Invicti?

• Work life integration is deeply important to us – we have frequent office events and team outings
• Open PTO - no bartering for days off you don’t technically have
• Office environment that cultivates creativity through an open and collaborative workspace
• 100% employer paid Health
• Casual dress all-day, everyday
• Kitchen stocked daily with tasty snacks, fruit and drinks
• Culture that emphasizes personal and professional growth

Invicti is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.