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Paid Media Manager

| Austin

About 360Training.com

In the fast-growing industry of eLearning, helping customers find what they need online is absolutely critical. Operating a world-class paid search campaign is a way to help customers with their search.

360training.com is looking for a Paid Media Manager who will be responsible for managing all paid media campaigns throughout their full lifecycle including marketing launch, creative messaging strategy, performance optimizations, and post campaign analysis. These channels include Paid Search, Paid Social, Display, Paid Video, and Affiliates with the potential to expand into new channels. This role requires a hands-on approach to the campaigns, but also the ability to work cross functionally both internally and with agencies.

 

Essential Functions and Responsibilities, include but is not limited to:

· Create and implement effective desktop and mobile campaigns across a number of paid media platforms, including Google AdWords, Google Display Network, Bings Ads Manager, Facebook Ad Manager and other platforms.

· Hands on management Paid Search campaigns, including audience targeting, keyword research and selection, ad group structuring, ad copy writing and landing page testing and optimization.

· Manage campaign budgets & adjust bids to optimize campaign ROI.

· Track daily, weekly & monthly KPIs to identify opportunities for improvement.

· Report KPIs to management on a weekly and monthly basis, and continually recommend ways to optimize the search engine business.

· Work with the entire marketing team to maximize online marketing campaigns for both consumer and business customers.

· Keep pace and report on paid media industry trends and developments. Pushing to be a part of beta tests.

· Gather competitive intelligence, including research on competitor keywords, ad copy and landing pages.

· Other duties as assigned

 

Minimum Knowledge, Skills and Abilities:

· BA/BS in Marketing or Advertising or a related area.

· 7+ years demonstrated experience managing paid advertising campaigns with experience optimizing paid social campaigns.

· Must have extensive experience with Google AdWords, Bing Ads Manager, Facebook Ads Manager

· Strong experience with Google Analytics.

· Strong focus for using data to gather insights, experience optimizing creative to increase digital campaign performance, and the ability to meet aggressive media performance goals.

· Experience with project management and coordinating cross-functional teams

· Strong Excel and PowerPoint skills.

· Detail-oriented, excellent organizational skills.

· Comfortable working in a fast-paced environment. Able to work independently and make things happen and can operate cross-functionally in a team-oriented environment.

· Reliable, dependable, works with a sense of urgency.

· Enthusiastic and genuinely interested in digital marketing trends.

 

 Physical/ Environmental

· Constant sitting, standing, walking and computer use.

· Constant communication both in person and via telephone and/or computer

· A high level of manual dexterity required.

 

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our office is located less than two miles from Austin's famous Pennybacker Bridge on Capital of Texas Hwy with amazing views of the hills of Austin.

What are 360training.com Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Company Outings
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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