Paid Media Manager

| Austin

About REX

REX is a well-funded, game-changing real estate technology startup founded in Los Angeles. We have offices in Austin, TX, the Bay Area and Woodland Hills, CA. With the goal of improving the lives of homebuyers and sellers, REX created a digital platform and real estate service that eliminates traditional agent commissions, sells homes faster and shifts control away from agents over to those who matter most: consumers. Having proven the effectiveness of the REX model in 2016 and grown rapidly in 2017, REX expanded to 10 cities in 2018. And with a recently closed Series C, REX will expand to 14 new markets in 2019.

Job Description 

REX Homes is in the process of building a world-class media machine as we reshape how consumers buy and sell homes. You will take charge of our Paid Search strategy across our range of services in multiple geographies. You will be managing a critical area in our marketing effort and will be expected to drive results while supporting optimization and reporting. We will be tackling some of the most difficult verticals; Real Estate, Lending, and Insurance simultaneously so you need to be up for a challenge.

Please read this job description carefully.

 

Your main responsibilities will be to:

  • Own our overall paid digital strategy
  • Directly manage and optimize our PPC accounts.
  • Directly manage our Paid Social accounts
  • Directly manage our programmatic (The Trade Desk) account
  • Develop proactive optimizations & tests to help increase conversion rates
  • Recruit, hire and manage a top-tier team as we grow
  • Design new campaigns strategies for each of our active regions as we expand
  • Manage partner relationships and accounts on search platforms (Google Ads, Microsoft Advertising, and Facebook).
  • Work directly with marketing developers to automate PPC efforts allowing us to scale and optimize better
  • Produce regular reporting and present it to the team; surface findings to executives
  • Work closely with Communications team on advertising strategy and integration of paid, social, and PR activities
  • Work with the across the team to define the best approach and mix of digital campaigns and offline activities
  • Optimize key conversion points in the marketing funnel, including landing pages, website calls-to-action, and lead-generating forms to drive qualified leads
  • Work with the development teams on website optimization
  • Consistently track, measure and report on the performance of campaigns, measuring conversions, and assess against stated goals (ROI and KPIs)

In order to succeed in this role, you must have:

  • A detail-oriented mindset, ensuring that every change is thoroughly considered
  • Solid knowledge of Google Analytics
  • A moderate technical background, including the ability to understand and apply custom rules, templatized tracking, Google tag manager, etc.
  • Ability to write clear, succinct ad copy that converts
  • The ability to constantly find ways to automate and optimize workflows
  • Feel comfortable working in a fast-paced, collaborative environment while performing well under constraints
  • An ability to self-motivate and work independently
  • The ability to attract talent

Qualifications:

  • Hold a BS/BA
  • AdWords certification is a plus
  • 3 - 5 years’ experience in high-dollar Paid Search (PPC)
  • 1 - 2 years’ experience with programmatic (RTB) marketing
  • 1-2 years experience in on-site conversion optimization
  • Advanced MS Excel skills including functions like pivot tables and Vlookup.
  • Understanding of SEO and UX principles is a plus
  • Experience with landing page optimization platforms a plus

If this sounds like the kind of challenge that interests you, then lets chat! Please submit your resume and let us know your favorite sandwich when you do.

Additional Information

As a pioneer in our industry, REX is setting new standards in the marketplace – for quality, innovation, integrity, professionalism, drive, consumer happiness, and social good. Our culture, together with our business vision and goals, serve as an orientation for leadership and a guide for how we conduct ourselves in day-to-day business. They also form the foundation for hiring, encouraging and rewarding great people. In addition, REX has been committed to doing good things for real estate consumers and to providing homes for those in the greatest need, wherever they may be. For every 50 homes we sell, we provide a home for a family in need. We started by funding the construction of a home for a family in Cambodia at the end of 2015. In addition to funding homes, the REX team regularly provides hands-on support to local nonprofits that provide shelter to families.

Compensation & Benefits 

Competitive salary with an equity stake in this fast growing tech company

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • MySQLDatabases

Location

REX's office is situated in the heart of it all. Close to Downtown and many eclectic dining spots, the address mirrors the lifestyle we like to create

An Insider's view of REX

What’s the vibe like in the office?

We have a fantastic culture and energy in the office. Everyone is laughing, having fun, and/or discussing strategies or talk tracks to help improve our conversations and improve customer service amongst our customer’s experiences. We have a shared goal to provide the best experience possible and it takes a group of incredible people to achieve that

Kallie

Social Media Producer

What does your typical day look like?

During a typical workday, I am responsible for engaging with potential buyers and sellers that are inquiring about our homes and services. Our team informs potential buyers and sellers of the great services we provide, such as Rex Home Loans, Insurance, buyer rebate program and other services.

Brian

Customer Service Specialist

How does the company support your career growth?

REX values ambition and individuals who take initiative to solve problems and run with whatever task you are given. At REX you are empowered to take ownership of projects and can be successful if you are fast, diligent and passionate about what we do

Jeremy

Senior Technical Recruiter

What unique initiatives do you have that encourage innovation?

At REX we are providing homes for families that do not have them, both currently, and with the wealth we create over time. For every 50 homes REX sells, we build one for a family that does not have one. As importantly, REX's employees have pledged to contribute a portion of the wealth they personally receive through their work at REX.

Jack

CEO

What are some social events your company does?

REX is always planning fun events for our coworkers to go to outside of work. Whether it's a happy hour at a local restaurant or a REX sponsored marathon, there are always ways to get to know the people you work with on a more social level.

Scott

Data Analyst

What are REX Perks + Benefits

REX Benefits Overview

- Family and Friends Discount Program
- Employee Discount Program
- Healthcare Coverage
- Unlimited PTO
- Catered Lunch Fridays
- Casual Dress Code
- Free Snacks and Drinks
- Trendy Office Spaces in California and Texas

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
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