Performance Marketing Manager - Paid Media
Who You Are:
Working for Restore is a unique opportunity, which is why we’re always on the lookout for individuals who stand out from the crowd. Here are some important qualities each team member needs in order to thrive at Restore.
- Passion matters - It’s our mission to help people feel better, overcome obstacles, and do more of the things they love. Do you share this passion?
- Forward-thinking - Our health and wellness services employ a “think outside the box” approach. You’ll get to learn the tech behind what we do as well as the health benefits and potential risks involved. Ready for the challenge?
- The customer is always comfortable - Each Restore client is part of our wellness community. We need customer service gurus who are inviting, motivated, and eager to educate. Is this you?
- Empathy goes a long way - Many of our customers suffer from chronic illnesses, pain, and other debilitating conditions. Lending an empathetic ear and being understanding of their needs is something our team embraces. Wanna make a difference?
- A good work/fun balance - Restore is technically a retail environment, but we don’t have a retail vibe. We want our clients to have fun during their visit, which means our team members should have fun too. Sound good?
Reporting to the Senior Manager of Paid Media & Performance Marketing, the Performance Marketing Manager - Paid Media will be a forward-thinking strategist, self-starter, and risk-taker who is ready to establish demand generation excellence. In this role, you will get in on the ground floor of building out Restore’s advertising capabilities to set the brand up for major growth over the next 3 years.
This position will be located in our Austin, Texas corporate office — not available for remote work.
KEY ROLES
Manage paid social (primarily Facebook Ads) campaign structure, testing, optimization, and strategy in alignment with company initiatives to drive new membership growth and retention
Coordinate with the digital marketing team on planning, budgeting, and key metrics targets
Oversee daily, weekly, and monthly reporting and communication for all ad spend under your management
Collaborate with the creative team to implement and create best practices across all campaigns and placements including concepting ads and managing creative tasks in the queue
Identify and create process improvements and automations to scale the Facebook Ads operations
Execute A/B tests and campaign optimizations, then report insights and recommendations to improve overall media strategy
Stay on top of recent industry trends as it relates to social channels and across the organization
QUALITIES
3+ years of advertising experience on social media platforms
Must have strong proficiency in Facebook Ads Manager and Facebook Business Manager, lead generation experience preferred
Demonstrate a willingness to learn new paid media channels including display, YouTube, OTT/CTV, radio, podcast, & more
Experience managing medium to large size budgets and effectively communicating recommendations to clients and the leadership team
Ad agency experience a plus
Experience with search marketing a plus
Experience with localized campaigns a plus
Exceptional analytical skills including the ability to analyze data and develop data-based recommendations, including Excel & Google Analytics fluency
Experience with data visualization tools like Looker and Data Studio
Outstanding oral, written, and presentation skills, with client-facing confidence that advances dialogue, sells ideas, and creates strong agency-client relationships
Ability to build and maintain internal and external relationships with franchisees and partners
Desire to learn and grow in a fast-paced startup environment
Self-starter with the ability to assist with the day-to-day as well as identify new opportunities for growth
Exceptionally organized and detail-oriented
Passionate about helping others live healthier, happier, and more active lives
BA/BS in marketing or related field is not required but strongly preferred
COMPENSATION / BENEFITS
Competitive salary
Insurance Benefits
401k with up to 4% match
Gym Reimbursement Program
Employee Assistance Program
Flexible work schedule
Access to complementary services
Vacation days
Access to complementary and discounted in-store services
Who We Are:
Restore Hyper Wellness + Cryotherapy is the leading retail provider of alternative health and wellness modalities in the United States. Our goal is to make Hyper Wellness® widely accessible, affordable, and fun. This means helping people from all walks of life feel better and perform at a higher level so they can do more of what they love in life. Inc. 5000 ranked Restore as the #113 Fastest Growing Company in America, the #17 Fastest Growing Company in Texas, and the #1 Hottest Franchise in America.
__________________________________________________________________________________________
Austin Cryo Ventures LLC d.b.a Restore Hyper Wellness provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.