Product Marketing Manager Grantmaking and Outcome Solutions at Blackbaud

| Austin
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Product Marketer: Grantmaking and Outcomes

We’ve created an environment where people follow their passion.

There’s something about working at Blackbaud that feels different than other companies—there’s a sense of purpose and a belief that each of us can make a difference in the success of our clients; organizations whose work change lives. Blackbaud is the world’s foremost provider of technology solutions and services to the nonprofit market. Our comprehensive portfolio encompasses software, analytics, data, marketing automation, website design, financial management, grantmaking, impact measurement, payments & donation processing. Our broad portfolio contains all of the tools nonprofits need to be successful in fulfilling their missions. 

The ideal candidate is self-motivated, a proven leader and excellent presenter, an active listener, agile thinker, dreams in numbers, and is passionate about the needs of our customers. If you eat, breathe, sleep product marketing and have a passion for collaboration, we’d like to hear from you.

Drive the “Go to Market” strategy and sales enablement for Grantmaking product

Create, monitor and maintain packaging and pricing decisions for Blackbaud's grantmaking product.

Translate the common product positioning framework into actionable plans with measurable results, and quickly acquire a thorough understanding of nonprofit buyers and operational challenges. Size and define market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation. Leverage value proposition in developing content for: product differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits.

Empower internal stakeholders; influence external nonprofit decision makers, partners, and thought leaders

Effectively engage Marketing, Sales, Product Management, Partners, and Customer Success; liaise across various organizational levels to ensure the overall success of Blackbaud Grantmaking in the market. Ensure that the organization is effectively equipped and collaboratively educated on our strategy to enable full achievement of revenue goals. Leverage your reputation as a ‘market expert’ to partner with senior leadership and guide the short and long-term agenda for your products. Lead the charge to ensure the Grantmaking products delight and engage our current and prospective customers.

Key Responsibilities:

  • Strategize and implement the next generation of offers for Blackbaud’s grantmaking product.
  • Coordinate launch activities of new features, driving internal enablement and customer adoption and clearly articulate roadmap
  • Collaborate on a marketing plan for products, including offer definition, market sizing, segmentation, key plays and strategies for increasing market share and retaining/expanding existing customers.
  • Understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation for assigned portfolio
  • Drive value and overall bundling of grantmaking capabilities within existing and new offers
  • Create Product Marketing content for product you manage and incorporate content into the overall solution portfolio
  • Train sales, competency engineers and sales engineers on product features and offers to help drive overall portfolio growth

Experience and Skills:

  • >5 years of software Product Marketing experience
  • Experience and a track record of driving adoption, growth, retention and results
  • BS/BA required; MBA advantageous
  • Exceptional ability to write and create product content and thought leadership; able to write quickly and concisely for non-technical audiences
  • Proven influencing skills with senior leadership, working cross-functionally and with clients/prospects
  • Self-starter, creative thinker, excellent listener and communicator
  • Proven record of thriving in fast-paced and matrixed environment
  • Prior experience working in grantmaking and or outcome measurement a plus
  • An understanding of the nonprofit market and Blackbaud’s solutions a plus

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • GroovyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • ExpressFrameworks
    • FlexFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ApacheFrameworks
    • KafkaFrameworks
    • Event HubsFrameworks
    • ElasticSearchFrameworks
    • AnsibleFrameworks
    • MyBatis/JPAFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AxureDesign
    • BalsamiqDesign
    • InVisionDesign
    • Aha!Management
    • JIRAManagement
    • Microsoft ProjectManagement
    • SalesforceCRM


Located in the Domain area, just steps from the Metro station and access to all that Austin has to offer!

An Insider's view of Blackbaud

What are some social events your company does?

We try to do at least one event per month that caters to all interest areas, whether that’s our Pinewood Derby, our May the 4th Be With You Movie Marathon or Progressive Potlucks, where employees tour the office to pick up different parts of the meal. We also championed having a float in the Austin Pride Parade this year for the first time ever.

Stefanie Greene

HR Manager

What kinds of technical challenges do you and your team face?

The biggest technical challenge has been around consolidating data across all of our various legacy applications. This has been as much about changing the culture and tearing down historical silos as it has been about the tech. We have made huge strides in changing the organization’s culture and moving it forward.

Steve Merritt

Senior Distinguished Engineer

How does the company support your career growth?

We have a very employee-focused environment. Our managers and team leads will often discuss career development strategies with us and offer opportunities to connect with people who can give us firsthand information about a role or experience. To help us be as successful as possible, they suit our strengths and the company's needs.

Kristin Nelson

Team Lead, Sales

How do your team's ideas influence the company's direction?

We have changed our fundamental offering from a software solution to a series of capabilities and analytics that have an immediate and measurable impact on customer outcomes. This allows our sales team to be highly consultative with clients, introduce them to a broader community and have confidence that the outcomes we promise will be delivered.

Brandon Phipps

VP of Sales and Market Development

What are some things you learned at the company?

It’s amazing how Blackbaud listens to each individual customer to cater to their needs and help them reach their goal. I have also always admired Blackbaud’s devotion to giving back to the social good and local communities. From employer-sponsored volunteer days to community grants, Blackbaud allows its employees to give back to our clients!

Andrei Rogers

Cybersecurity Engineer

What are Blackbaud Perks + Benefits

Blackbaud Benefits Overview

At Blackbaud, we know how important it is to have good, affordable health and group benefits
and a retirement program that helps you save for your future. That’s why we offer competitive benefits that
can provide protection, peace of mind, and savings. Whether it’s health care, income protection, retirement savings, or other benefits, we’ve got you covered!

Volunteer in Local Community
Helping good take over is fundamental to Blackbaud. It can be as simple and personal as contributing to low waste in the office or leading a food/toy drive or championing a volunteer activity.
Partners with Nonprofits
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Daily Stand Up
Open Door Policy
Team Owned Deliverables
Team Based Strategic Planning
Group Brainstorming Sessions
Pair programming
Open Office Floor Plan
Documented Equal Pay Policy
Dedicated Diversity/Inclusion Staff
Unconscious Bias Training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
The B-Healthy Incentive rewards our employees for participating in important wellness activities.
Retirement & Stock Options Benefits
401(K) Matching
Match Charitable Contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
We recognize the need to balance work and life priorities. Starting off, we offer 4 weeks of paid time off, with up to 6 weeks for tenured employees.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Blackbaud recognizes that an educated workforce is a strong workforce. We offer ​a $3000 per year tuition reimbursement to assist with the costs incurred from continuing education.
Diversity Program
We are committed to creating a diverse and inclusive workplace (Recognized by Forbes in 2019) through cultural awareness and competency training programs, as well as Affinity group representation.
Lunch and Learns
Promote from Within
Mentorship program

Additional Perks + Benefits

Volunteer for vacation time earning an additional 3 days per year PTO.
Endless volunteer & community involvement opportunities.
Matching gifts for donations.
9 paid holidays
Inclusive work environment as recognized by as Top Company for Women Technologists.