Product Marketing Manager - Manufacturing

| Austin
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Cognite is a Nordic software company supporting the full-scale digital transformation of asset heavy industries around the world. Cognite Data Fusion (CDF) ingests, processes, and contextualizes huge amounts of industrial data to make it available for analysis, machine learning, and day-to-day decision-making. Forward-thinking companies like Aker BP and Statnett have deployed CDF to make use of their data strategically.
 
Our core Industrial DataOps platform, Cognite DataFusion™, enables data and domain users to collaborate to quickly and safely develop, operationalize, and scale industrial AI solutions and applications. Cognite Data Fusion codifies industrial domain knowledge into software that fits into your existing ecosystem and enables scale from proofs of concepts to truly data-driven operations to deliver both profitability and sustainability.
 
Industrial customers rely on Cognite Data Fusion to move digital proof of concepts to live production at scale.
 
At Cognite, the Product Marketing team plays a vital role in the company's software product based G2M. The Product Marketing team is responsible for company-wide product and related solutions' G2M strategy as well as sales enablement and performance analysis thereof.
 
The Product Marketing team at Cognite is a team of six committed and passionate software product marketing professionals. The team has decades of experience in B2B and B2C software product management, product marketing, marketing, and enterprise software product sales from global software product companies. At present, the Product Marketing team is working from Cognite offices in Austin, TX and Oslo, Norway.

What You'll Do

  • Develop product positioning and messaging informed by user research, market insights, and product understanding
  • Work closely with a range of cross-functional teams — product managers, sales, Customer Success, design, Public Relations, and engineering — to develop go-to-market strategy for our products
  • Help enable user-facing teams at Cognite from Sales and CS to local teams in other countries to communicate product value and close more business
  • Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to users and prospects, apply market trends, assess competitive landscape for qualitative and quantitative insights that inform your work
  • Apply product positioning and messaging to events, new content creation, and broader marketing initiatives

Who You Are

  • 3-5 years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
  • Ideally 2+ years of product marketing or go-to-market; experience working in B2B technology (enterprise software), infrastructure, or platform companies is preferred
  • 3 years of experience working with a sales team is preferred; product marketing responsibilities require strong selling skills, both internal and external
  • Experience working on product marketing throughout a product’s lifecycle, especially on product launch and market share building stages
  • Ability to simplify complex ideas into digestible, high-impact stories with strong calls to action
  • Awesome written and verbal communication. You have experience creating product brochures, webinars, use case videos, white-papers, and product demos that contribute to product clarity and accelerate sales cycles
  • A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CEO—and differentiate Cognite. You have excellent verbal and written communication skills
  • Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
  • Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track
  • Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
  • Ambitious. You are eager to make an impact at Cognite. You thrive in a fast-moving environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
  • A team player. Product Marketers collaborate with basically every team at Cognite. You are able to work with a range of disciplines to execute on your work, engaging with team members in different time zones and geographies
  • Driven by curiosity and desire to constantly question the status quo. To you, nothing is ever fixed or final, but everything can always be improved to advance both the short- and long-term strategic goals of Cognite.

What Makes Us Great

  • An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
  • High level of autonomy, ability to influence decisions and to learn from mistakes
  • Work along side a driven, engaging team with in-depth software expertise and industry experience
  • Opportunity to join [email protected] for social, community, and diversity initiatives
  • Focus on agility and speed, openness, togetherness, impact, and obligation to speak up
  • Join a team that truly lives their values and brings their whole selves to Cognite --> watch some of our Cognite Voices Katrine Tjølsen, Petter Reistad.

Benefits & Perks

  • Competitive Compensation + 401(k) with employer matching
  • Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
  • Unlimited PTO + flexibility to enjoy it
  • Paid Parental Leave Program
  • Learning & Development Stipends
  • Global Mobility & Exchange Program
  • Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices

Cognite is a global industrial SaaS company that was established with one clear vision: to rapidly empower industrial companies with contextualized, trustworthy, and accessible data to help drive the full-scale digital transformation of asset-heavy industries around the world. Our core Industrial DataOps platform, Cognite Data Fusion™, enables industrial data and domain users to collaborate quickly and safely to develop, operationalize, and scale industrial AI solutions and applications to deliver both profitability and sustainability. Visit us at www.cognite.com and follow us on Twitter @CogniteData or LinkedIn: https://www.linkedin.com/company/cognitedata

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Technology we use

  • Engineering
  • Product
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • FluxLibraries
    • ParseLibraries
    • ReactLibraries
    • ReduxLibraries
    • SparkFrameworks
    • MySQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

Our company is located in the Domain with plenty of bars, restaurants, and shopping. Plus, the office is easy to get to with the Capital Metro.

An Insider's view of Cognite

How would you describe the company’s work-life balance?

I am amazed at the level of commitment Cognite has to its employees. I’ve never worked with a company before that placed such a focus on inclusiveness and diversity, not to mention the tremendous effort spent encouraging open communication between employees, managers, and the executive team.

Addy

Designer

What does your typical day look like?

Being a data scientist in industry solutions, my objective is to demonstrate to customers how we can create value using our product, Cognite Data Fusion. Typically, I spend most of my time developing models. This can include machine learning models, physics models, or a hybrid of both.

Anvar

Senior Data Scientist

What makes someone successful on your team?

We look for individuals who enjoy both -- 1) strategic (building) and 2) execution (doing). And demonstrate behaviors like -- a growth mindset, extreme ownership, proactiveness, and positivity / enthusiasm. One of the most important ingredients for success at Cognite is the value of "togetherness". We move quickly and efficiently as one global team

Cara

Vice President of People & Organization

What is your vision for the company?

Cognite has ambition to become the leading software company in the world, fundamentally changing the way heavy-asset company work. We will do that by helping the companies to put their data to work and improve their profitability and sustainability.

John Markus

CEO & Co-Founder

What are Cognite Perks + Benefits

Cognite Benefits Overview

Perks & Benefits:
-Competitive Compensation + 401(k) with employer matching
-Health, Dental, Vision & Disability Coverages with premiums fully covered
-Unlimited PTO + flexibility to enjoy it
-Paid Parental Leave Program
-Learning & Development Stipends
-Global Mobility & Exchange Program
-FriYay Catered Lunch + Fully Stocked Fridges

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

What Makes Us Great:
-An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
-High level of autonomy, ability to influence decisions and to learn from mistakes
-Work along side a driven, engaging team with in-depth software expertise and industry experience
-Opportunity to join [email protected] for social, community, and diversity initiatives
-Focus on agility and speed, openness, togetherness, impact, and obligation to speak up
-Join a team that truly lives their values and brings their whole selves to Cognite

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