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Product Marketing Manager

| Austin
RigUp is seeking an experienced Product Marketer to help bring our products to market in a way that creates added value for our community and empowers our own operations internally. 
The ideal candidate is driven by customer success and delivers go-to-market strategies that help to enable success through strong product adoption. You’ll work with a fast-paced, self-directed, cross-functional team to drive the continued growth of our B2B & B2C marketplace.
What You'll Do
• Conduct customer research through interviews, shadowing sessions, surveys, and on-site visits to build a thorough understanding of our users’ values, pain points, and product needs
• Ensure alignment across marketing, sales, and customer success teams by thoroughly communicating product team initiatives in a timely and cohesive manner
• Develop and drive customized go-to-market strategies for each release through effective project management and strong leadership
• Define user personas and create audience-specific positioning and messaging for new products
• Work closely with the Sales team to provide messaging and product-specific collateral 
What We're Looking For
• Minimum 3 years of product marketing experience
• Early stage product development experience
• Exceptional communication skills: written, verbal, and visual
• Experience leading and motivating a cross-functional team
• Strong presentation skills - both developing and delivering 
• Passion for solving customer problems through products
• Demonstrated experience with webinars and product demos
• Ability to become an expert on our products and competitors 
• Exceptional project management skills
• Strong analytical skills and experience with setting up multi-variable tests
• Experience with post-release adoption strategy 
• Demonstrated quantitative and qualitative customer research and analysis
• Demonstrated ability to work closely with product, marketing, design, and customer service teams
• Self-starter with with the ability to develop scalable processes for a growing organization 
• Positive attitude, can-do mentality, collaborative leader
• Ability to balance multiple projects at the same time
• Self-driven and motivated to work in a fast-paced, dynamic environment
• Ability to act decisively
• Ability to quickly learn and use new software to get the job done
• Experience in a role that’s both strategic and tactical
• Exceptional prioritization in a position that supports many functions
• Ability to create messaging that differentiates RigUp from the competition
• Ability to create messaging that resonates with our user personas
We offer:
Competitive salary with 100% company-paid health insurance
401k with generous company match
Flexible work schedule and vacation policy
Great office in downtown Austin with fully stocked kitchen and optional standing desks
Catered team meals
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Location

RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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