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Product Marketing Manager

| Austin

Who are we?

Personify is the leading solution provider that empowers the best constituent-focused organizations to succeed. Through our constituent engagement software and services, we help our clients better interact with their constituents at every touch point. After 20+ years of innovation within the industry and hundreds of successful outcomes, our clients have trusted us to be their primary technology partner.


What You'll Do

This is an amazing opportunity for candidates with broad B2B product marketing experience and who strive for quantifiable results: decision-driven with budgets, data-driven with metrics, and date-driven with calendars. You love the details but aren’t afraid to see the big picture. You see the forest andthe trees.

As the Product Marketing Manager, you are responsible for clearly communicating the ‘why,’ ‘what’ and ‘when’ to the marketplace and driving adoption of our products — including arming sales with the knowledge and tools they need to be successful. This is a high-visibility role for the company as we accelerate into our next phase of growth.

In this role, you will: 

Develop differentiated positioning, messaging, and go-to-market strategy for products that empower the nation’s leading associations, charities and health and wellness organizations in their mission to do social good

Deftly leverage your analytical approach and understanding of the market to connect our product capabilities to customer needs. 

Serve as the critical bridge between our product, marketing and sales organizations to articulate the value of Personify’s expanding portfolio of products to both internal and external audiences.

Take the lead in defining and prepping other employees on the latest product positioning, market updates, buyer personas, value propositions and talk tracks to ensure our team’s success.

Be a leading contributor to the full-funnel B2B software-as-a-service (SaaS) marketing program that spans awareness, engagement, lead generation, purchase, adoption, renewal, and up sell/cross sell. 

Oversee strategic development and coordination of customer-facing and partner enablement collateral, as well as outline the marketing programs required for demand generation and sales growth. 


Based in our Austin headquarters, and reporting to our Director of Growth, this is an opportunity to join our Marketing team at an exciting stage of growth and innovation.  It’s fast-paced, it’s fun and we wouldn’t have it any other way. 



Who you are:

Bachelor’s degree in marketing or related field; MBA a plus.

3-7 years of related experience in marketing, product marketing or product management within B2B SaaS environments. 

Proven written and oral communication skills. We’re looking for someone to help us produce industry-leading content. Show us what you’ve got!

Strong leader, self-starter and proven team player in a high paced and achievement-oriented environment

Strong strategic and creative thinking (benefits marketing / customer orientation) with a high degree of analytical, quantitative, critical thinking, and problem-solving skills. A love of data; you’re not afraid to dig into Excel and build a model to understand a trend or solve a mystery

Familiarity with Sirius Decisions product marketing methodology

SaaS marketing experience strongly preferred

Knowledge and understanding of associations and/or the nonprofit sector a plus

Read Full Job Description


6500 River Place Blvd Bldg, Austin, TX 78703

What are Personify Perks + Benefits

Personify Benefits Overview

A career at Personify not only allows you to deepen your skill sets, but you’ll be positively impacting our nonprofit clients who work to make the world a better place. When you invest your best in Personify, the best is given back to you. Our corporate benefits and culture is one of the most progressive in the industry and encourages a work/life balance. Each team member is given the opportunity to truly be their best self while also deepening the connections with their team members around them every day.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

The spirit of Personify is driven by people who are excited to help our clients change the world every day. Alone, we can only achieve so much but together we support, challenge and encourage each other to deliver market-leading innovation for some of the most impactful 501(c) nonprofit organizations across the country.

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