Customer Touchpoint Planning is a small yet mighty team that sits at the intersection of Whole Food’s marketing channels and programs. We are responsible for architecting go-to-market and destination plans that bring the full customer experience to life at any given time. Part of Marketing Operations, this team is highly cross-functional working with stakeholders ranging from program managers to channel leads to project managers. This role requires a broad, generalist’s understanding of marketing disciplines including channels, analytics, creative and ecommerce.

Roles & Responsibilities

• Primary developer of monthly go-to-market plans and program strategic alignment
• Responsible for our primary planning tool, Opal:
• Primary contact and driver of the Opal partnership 
• How it is configured, organized and used by the team
• Responsible for socializing Opal product innovation and driving adoption
• Distributes seat, leads new user training and owns day-to-day management of the contact
• Leads destination planning
• While destination planning is executed in partnership with Web, SEO and Content, this role owns the decision on what constitutes the best customer experience within our plans
• Owns how the planning process is executed with our channel and business partners
• Determines deadlines within the designating channel planning portions of our larger monthly process
• Authors agenda and leads weekly channel stand ups that address ongoing training, process improvement and communication to our channel partners
• Develops and trains broader team on planning-related SOPs
• Drives decision-making and team focus through solid understanding of the business
• Contributes to monthly reporting including maintaining dashboards, contributing to strategic analysis and applying data-based insights
• Monitors outcomes and incorporates lessons learned into future task / project activity

Skills

• Team player adept at working in a cross functional environment with a history of building consensus
• Ability to negotiate and confidently make recommendations with senior audiences
• Strategic thinker with experience creating comprehensive marketing plans
• Detail-oriented self-starter with a positive attitude and strong time-management skills
• Strong verbal and written communication skills
• Proven ability to juggle multiple projects while maintaining a clear sense of priorities
• Resourceful self-starter who is comfortable with ambiguity
• Proven track record of using 3rd party tools to plan, track & collaborate with others

Education & Experience:

• BA/BS degree and 4-6 years of relevant experience OR equivalent combination of education and relevant experience
• Experience within multiple marketing channels
• Proficiency within MS tools, including pivot tables within Excel, Word document formatting and PowerPoint animations

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.