Position is located in Austin, TX. Domestic relocation is provided.
Partner with the Whole Foods Market Media team to configure campaign tracking and audience targeting, using internal Whole Foods and Amazon tools.
Maintain audience targeting rules, analyze marketing frequency and targeting overlap across campaigns.
Set-up a/b testing, analyze and report on campaign results based on predefined testing methodologies and processes.
Analyze short-term performance of email, push notification, search engine marketing, and display advertising campaigns, based on aligned campaign objectives and metrics.
Partner with the Whole Foods Decision Science team to leverage advanced media attribution model results for understanding campaign performance.
Lead team to build automated process instead of manual.
Knowledge of a/b testing methodologies, with knowledge of methods for hypothesis testing, measuring statistical significance, and interpreting confidence intervals.
Strong knowledge of SQL. R, Python, and Tableau strongly preferred.
Education & Experience:
4+ years experience in Marketing Analytics or Business Analytics, ideally within the context of online marketing channels and digital ad tech.
Nice to Haves:
2+ years experience a/b testing, measuring statistical significance, and interpreting confidence intervals.
2+ years experience analyzing the performance of marketing campaigns.
At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.