Senior Director, Product Marketing at Ontic

| Austin
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Who We Are
Ontic is the first protective intelligence software company to digitally transform how Fortune 500 and emerging enterprises proactively address physical threat management to protect employees, customers and assets. Ontic’s SaaS-based platform collects and connects threat indicators to provide a comprehensive view of potential threats while surfacing critical knowledge so companies can assess and action more to maintain business continuity and reduce financial impact. Ontic also provides strategic consulting, multidimensional services, education and thought leadership for safety and security professionals at major corporations via its Center for Protective Intelligence. For more information please visit
As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach both our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.
Who You Are
Reporting to the Chief Product Officer, the Senior Director of Product Marketing is a strategic, high-impact leadership role responsible for the development, direction and management of the Product Marketing function. Your objective is to drive awareness and growth of Ontic across our key segments. This is a leadership role for an experienced Product Marketer who understands B2B enterprise SaaS, sales and product. The ideal candidate has leadership experience while understanding first-hand how to analyze and understand key market segments, elicit customer insights, identify new areas of opportunity and develop innovative strategies for increased market penetration and expansion.
Cross-functional engagement is a necessity as you will help the team define and communicate the requirements of our target markets across all internal stakeholders. Strategic action, in the shape of new product launches, marketing campaigns, sales and partner enablement programs that benefit our customers, partners and business. 
You’ll be responsible for our product messaging; roadmap and launch plan development; content creation and sales enablement. You’ll also be expected to speak about the product and our strategy externally - be our product ambassador.
To start you’ll be a team of one working with the rest of our rapidly growing marketing team but we expect you to develop a plan to build out our team and our product marketing skills as required.
We’re looking for someone who is self-motivated, confident making decisions and happy working on your own initiative. Oh and you’ll love digging into the technology and helping us find a way to turn the tech into compelling messaging that excites customers and prospects.
You should maintain a solution-oriented approach and be excited to be a part of a growing team, welcoming the challenges that come along with a startup environment.


  • Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts.
  • Build business cases showing market sizing, opportunity analysis, key messaging, pricing analysis, competitive reviews and ROI, with supporting analysis for new ideas and opportunities. Communicate plans across Marketing, Finance, Eng, Sales, and senior management.
  • Develop go-to-market strategies for projects and solutions and lead a cross-functional team on execution of launch plans for these new solutions.
  • Create and deliver key messages enabling our Marketing Communications team and agencies to execute relevant campaigns and programs.
  • Develop innovative and professional materials to support Sales in selling solutions pitch decks, sell sheets, videos, blog posts, etc.
  • Partner closely with sales ops & strategy to increase sales productivity and improve enablement programs.
  • Ensure our sales and success organization has the content and training needed to effectively close and win deals.
  • Develop a deep understanding of how customers use our platform, the benefits they experience and the future opportunities they want to unlock. Then bring that to our messaging.
  • Work with the product team to develop the release and launch plan for new features and services to customers, partners and prospects.
  • Customer Lifetime Value - set strategies to increase net revenue and customer profitability in partnership with product, customer success, professional services, and the broader marketing team
  • Growth Strategy - market opportunity and segments, buyer personas and buying criteria, win/loss analysis, and competitive intelligence to inform product and go-to-market strategies

Preferred Qualifications

  • MBA strongly preferred
  • 10+ years of product marketing experience, 2+ years as a people manager
  • Experience in B2B, enterprise software or SaaS, with readiness to share and implement best practices on day one
  • Previous experience working with enterprise sales teams
  • Proven leadership skills, with ability to coach and mentor direct reports and others
  • Strong interest in representing the voice of the customer to the company and launch process
  • Strong abilities in the areas of analysis, strategy development, problem solving and decision making
  • Exceptional written and oral communication skills, including preparation and delivery of presentation
  • Excellent interpersonal skills to effectively collaborate with coworkers, partners and customers
  • Market research experience a plus
  • Experience with product-led growth a plus
  • A strategic thinker with a track record of kick-starting and executing product-line initiatives

Ontic Benefits & Perks
Competitive Salary
Medical, Vision & Dental Benefits
Stock Options
HSA Contribution
Flexible PTO Policy
Generous Parental Leave policy
Home Office Stipend
Mobile Phone & Home Internet Reimbursement
Anniversary & Milestone Celebrations
Ontic is an equal opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SwiftLanguages
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    • AsanaManagement
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    • WordpressCMS
    • SalesforceCRM
    • SalesLoftCRM
    • ZoomInfoCRM
    • LinkedIn Sales NavigatorCRM
    • MarketoLead Gen


We are conveniently located in Central Austin in the middle of everything and anything Austin. Plenty of options for food and drinks nearby!

An Insider's view of Ontic

What's something quirky about your company?

For such a critical mission - protecting people and assets - we remember to joke around when we're not discussing high stakes matters. Whether it's associating a song with each new client to virtual theme parties that are actually fun, to friendly banter, we provide a feeling of being cared for sets the stage for a positive, authentic culture.


Content Marketing

How do you collaborate with other teams in the company?

We use every channel at our disposal to communicate and break down barriers internally - from Slack and Email to texting, calling, and of course video conference calling with colleagues to get quick answers to pressing questions, strategically consider new partnerships or data integrations.


Sales Director

How does the company support your career growth?

Ontic does an amazing job at providing employees with cross functional visibility. Having leadership and coworkers that are willing to make themselves available allows everyone to understand the business as a whole, not just their role.


Success Manager

How do your team's ideas influence the company's direction?

Our team at Ontic has a great responsibility in the execution of many of the ideas from all parts of the company. As well as being on the frontline with the Sales team, business development is the eyes and ears as we introduce Ontic to new potential clients and hear about the latest trends and challenges in the security world.


Sales Development Representative

What makes someone successful on your team?

Someone who is curious, empathetic, and doesn't have an ego. We have to ask the right questions to solve beyond tactical issues and deliver strategic initiatives that drive business objectives. We collaborate with each other and cross-functionally constantly, so our team works 'for the greater good' rather than personal praise.


Success Manager

What are Ontic Perks + Benefits

Ontic Benefits Overview

Competitive salary with a straight-forward compensation plan. We offer medical, vision and dental benefits. Stock options and a 401(k) plan.
HSA Contribution, flexible PTO policy, generous paid parental leave policy.
Mobile phone and internet reimbursement.
Home office stipend. Annual continued education stipend. Anniversary & milestone celebrations. Dynamic and casual office environment. Regular happy hours.

Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Match charitable contributions
Ontic matches employee fundraising contributions.
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Ontic has quarterly team outings, as well as an annual company holiday party and other events.
Stocked Kitchen
Some Meals Provided
Happy Hours
Ontic has weekly virtual happy hours.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
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