Senior Manager, Content Marketing – Austin, TX

Amherst is revolutionizing the way U.S. real estate is priced, managed and financed in order to unlock opportunities for all market participants. Driven by data, analytics and technology, Amherst has a 20-year history of anticipating where the next risks and opportunities are likely to emerge and designing actionable strategies for investors to capitalize on opportunities across residential real estate, commercial real estate and public securities. Amherst, along with its affiliates and subsidiaries, has more than 1,000 employees, $5 billion under management and approximately $15 billion under advisement and oversight. In 2019, Bungalo sold its 250th home, and Amherst managed it 25,000th home. To learn more, please visit www.amherst.com. 

The Senior Manager, Content Marketing is a key member of the marketing team and will work cross-functionally to create compelling content focusing on various retail and institutional customer segments and personas. You’ll be responsible for determining the best way to create, deliver, and manage content across a variety of channels. In this role, you will be working closely with teams across Amherst to position Amherst and the affiliated brands as a leader in US real estate across a variety of solutions and products – through both consumer and B2B touch points.

Job Responsibilities:

• Develop and execute a content strategy that engages decision makers across the marketing funnel
• Drive high-quality, high-velocity production of content, including blog posts, website/email copy, video scripts and storyboards, ebooks, customer case studies, thought leadership pieces, etc.
• Manage third-party content development agencies to help drive velocity of content production
• Maintain a content calendar that aligns with marketing campaigns, etc. working closely with product marketing, events, and demand generation teams.
• Track content KPIS and analyze content performance against marketing goals to help inform and optimize content strategy
• Create relevant, original, high-quality content for events both internal and external

Desired Skills and Experience:

• 5+ years marketing or journalism experience with a Bachelors in English, Journalism, Marketing or a related field
• An ideas person with a creative mindset, and a brand storyteller at heart
• Excellent writing, communication, and presentation skills with an ability to simplify messaging and tell a compelling and engaging story
• Comfortable communicating with sales and engineering teams.
• Previous experience with content marketing and inbound marketing concepts, including buyer personas, content journey maps, campaign development, and SEO
• Strong organizational skills and the ability to manage multiple projects at once in a fast-paced, environment
• Collaborative approach and ability to build strong relationships across the organization
• Detail oriented self-starter with the ability to work independently to meet deadlines
• Track record of developing and managing a robust content development calendar
• Prefer experience in B2C/B2B real estate, financial services or private equity industries
• A naturally curious leader, who is eager to innovate and do things differently and want to help us build a strong family of brands delivering solutions across US real estate – with our ecosystem of brands and products powered by B2B and B2C marketing strategies
• Hard Working. You aren’t afraid of a tough deadline.
• Meticulous. You take pride in your work.
• Team player. You put team success first and have a high degree of personal character.
• Creative. You can take an idea and make it come to life via words, infographics, and imagery.
• Resourceful. A self-starter.

What We Offer:

Amherst is a privately held corporation located in West Austin with beautiful views of Lake Austin and the loop 360 bridge in a modern work-space with open floor plans.

• A competitive compensation package, annual bonus, 401k match
• Flexible PTO, 8 paid holidays
• Employer-paid benefits (medical, dental, vision, health savings account)
• Professional career development and reimbursement
• Employee referral program 
• On-premise fitness center, locker rooms
• Monthly lunch stipends, fully stocked kitchen with snacks/drinks
• Monthly/quarterly office events!

Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.