Senior Manager, Content Marketing

| Austin
Senior Manager, Content Marketing – Austin, TX
 
Amherst is revolutionizing the way U.S. real estate is priced, managed and financed in order to unlock opportunities for all market participants. Driven by data, analytics and technology, Amherst has a 20-year history of anticipating where the next risks and opportunities are likely to emerge and designing actionable strategies for investors to capitalize on opportunities across residential real estate, commercial real estate and public securities. Amherst, along with its affiliates and subsidiaries, has more than 1,000 employees, $5 billion under management and approximately $15 billion under advisement and oversight. In 2019, Bungalo sold its 250th home, and Amherst managed it 25,000th home. To learn more, please visit www.amherst.com. 
 
The Senior Manager, Content Marketing is a key member of the marketing team and will work cross-functionally to create compelling content focusing on various retail and institutional customer segments and personas. You’ll be responsible for determining the best way to create, deliver, and manage content across a variety of channels. In this role, you will be working closely with teams across Amherst to position Amherst and the affiliated brands as a leader in US real estate across a variety of solutions and products – through both consumer and B2B touch points.

Job Responsibilities:
  • Develop and execute a content strategy that engages decision makers across the marketing funnel
  • Drive high-quality, high-velocity production of content, including blog posts, website/email copy, video scripts and storyboards, ebooks, customer case studies, thought leadership pieces, etc.
  • Manage third-party content development agencies to help drive velocity of content production
  • Maintain a content calendar that aligns with marketing campaigns, etc. working closely with product marketing, events, and demand generation teams.
  • Track content KPIS and analyze content performance against marketing goals to help inform and optimize content strategy
  • Create relevant, original, high-quality content for events both internal and external
Desired Skills and Experience:
  • 5+ years marketing or journalism experience with a Bachelors in English, Journalism, Marketing or a related field
  • An ideas person with a creative mindset, and a brand storyteller at heart
  • Excellent writing, communication, and presentation skills with an ability to simplify messaging and tell a compelling and engaging story
  • Comfortable communicating with sales and engineering teams.
  • Previous experience with content marketing and inbound marketing concepts, including buyer personas, content journey maps, campaign development, and SEO
  • Strong organizational skills and the ability to manage multiple projects at once in a fast-paced, environment
  • Collaborative approach and ability to build strong relationships across the organization
  • Detail oriented self-starter with the ability to work independently to meet deadlines
  • Track record of developing and managing a robust content development calendar
  • Prefer experience in B2C/B2B real estate, financial services or private equity industries
  • A naturally curious leader, who is eager to innovate and do things differently and want to help us build a strong family of brands delivering solutions across US real estate – with our ecosystem of brands and products powered by B2B and B2C marketing strategies
  • Hard Working. You aren’t afraid of a tough deadline.
  • Meticulous. You take pride in your work.
  • Team player. You put team success first and have a high degree of personal character.
  • Creative. You can take an idea and make it come to life via words, infographics, and imagery.
  • Resourceful. A self-starter.
What We Offer:
  • Amherst is a privately held corporation located in West Austin with beautiful views of Lake Austin and the loop 360 bridge in a modern work-space with open floor plans.
  • A competitive compensation package, annual bonus, 401k match
  • Flexible PTO, 8 paid holidays
  • Employer-paid benefits (medical, dental, vision, health savings account)
  • Professional career development and reimbursement
  • Employee referral program 
  • On-premise fitness center, locker rooms
  • Monthly lunch stipends, fully stocked kitchen with snacks/drinks
  • Monthly/quarterly office events!
Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.
 
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Technology we use

  • Engineering
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Location

Two offices around Austin at our HQ with beautiful views of Lake Austin in a modern office and our tech co-working space near Lady Bird Lake

An Insider's view of Amherst

What are some social events your company does?

Amherst is always participating in exciting events. From Dell Match Play to SXSW, Amherst engages in a variety of local events. We also host smaller events for employees such as summer BBQ's and happy hours. Nothing tops our holiday party, a true family celebration!

Austen

Director of Talent Programs

What projects are you most excited about?

I'm most excited about our Budget Revision Project! We were tasked with the challenge of moving a tedious process into a more user and mobile friendly system. This will allow the field teams to submit budget revisions from MSR Properties and have one system to manage the majority of their work. This excitement is why I love being a part of the team

Gage

Business Analyst

How has your career grown since starting at the company?

“At Amherst, I am able to work collaboratively with peers who have had years of experience similar to mine. The technology is current and evolving as the company grows. Therefore, my skills stay current and always improve.”

Stan

Senior Systems Engineer

How do your team's ideas influence the company's direction?

My team is expected to create new IP (Intellectual Property) through innovation in software, hardware, workflow process and data. Our goal is to build franchise value/shareholder value, solve difficult problems through creative solutions, and improve over-all efficiency that in turn makes life easier for all of Amherst

Todd

Chief Technology Innovation Officer

What are some things you learned at the company?

Within my first year, I have acquired solid enterprise-level knowledge in developing .NET applications by using Angular 4+, ASP.NET MVC, WPF, Entity Framework, and advanced SQL. We’re transitioning into ‘React’ apps that I'm excited about as it will add to my tech skills. I like that we have autonomy regarding the tech decisions in development

Ruchi

Software Engineer

What are Amherst Perks + Benefits

Amherst Benefits Overview

Competitive salaries
Choice of Mac or Windows hardware
Flexible vacation days, paid holidays, and work from home options
Medical, Dental, Vision, LTD, Life, EAP, and 401K with matching benefits
Stellar colleagues with proven track records
Free sodas, kombucha, cold brew, beer and healthy and unhealthy snacks at our Barton Springs WeWork location
Free lunch every day and breakfast tacos on Thursdays!

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Amherst provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Our coworking space near Ladybird Lake is pet-friendly!
Relocation Assistance
We offer relocation assistance depending on location and position.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Time allotted for learning
Amherst. allows employes to set aside 50% of working hours for learning.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Competitive compensation and bonus program. Flexible PTO. Health, vision, dental and long term disability coverage. Paid maternity/paternity leave. Attractive office space. Training certifications assistance. Daily catered lunch and stocked kitchens. Monthly birthday celebrations. Casual work environment with regular team-building outings. Breakfast Taco Thursday.

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