What we do: 

Headquartered in the heart of Austin, TX, TrendKite is blazing the trails of category creation, taking earned media out of the era of media monitoring and into the age of Digital PR.

This is a time of profound change as all aspects of life, including business, are impacted by the disruption of traditional journalism and the rise of social networks and other forms of communication. With this change, the PR industry has been redefined. Digital PR is the intersection of traditional PR, content marketing, social media, influencer management, and search. By harnessing artificial intelligence and big data analytics to optimize the impact public relations has on a brand’s reputation, website traffic and business goals, TrendKite’s platform is transforming the way the world views earned media, allowing modern PR professionals to create deeper connections with customers and prospects. Companies like Nike, Google, Delta, SXSW and thousands more turn PR coverage into real business impact using TrendKite.

Market disruption requires requires hiring the top people in our industry, developing them, and empowering them to solve interesting problems and do the very best work of their careers. If that sounds exciting, then we’d love to hear from you.

We’re looking for a Senior Manager, Customer Marketing to build and run world-class Customer Marketing programs to drive engagement, product usage, retention, upsell, and - most importantly - an amazing customer experience. You’ll become an expert on and advocate for our customers, understanding every step of the customer journey and creating programs that make that journey memorable, educational, and valuable. You’ll be measured on impact on Net Promoter Score (NPS), product engagement and usage, renewal, and upsell. If you combine powerful strategic thinking with a love for customers and relentless hands-on execution, this job is for you!

Here's what you'll do:

• Implement a customer marketing strategy based on segmentation of TrendKite’s customer base by usage, lifecycle stage, market segment, account health, and more
• Team with Customer Success and Account Management so that your programs help them achieve their goals
• Work with the Marketing Team to leverage all channels and functions - digital, in-app marketing, email, content, design, and product marketing
• Own and execute programs designed to positively influence NPS (Net Promoter Score), engagement, product usage, renewal, and upsell
• Execute programs at three levels of engagement: broad programs across the customer base, targeted programs focused on specific lifecycle stages and/or risk factors, and account-level initiatives focused on key strategic customers
• Educate and influence Account Management on engagement and renewal strategies and tactics, in much the same way product and field marketing influence acquisition sales
• Track referral customers
• Execute TrendKite’s customer event strategy, focusing on owned events in regions with high customer concentration

Here's what we're looking for:

• 4 year Bachelor’s degree
• 4+ years Marketing experience with at least 2 years experience in Customer Marketing roles
• Experience with customer segmentation
• Experience with business-to-business SaaS and/or enterprise software products
• Demonstrated expertise in running programs that drive product adoption and usage
• Digital marketing skill set - Google Analytics, Google Adwords, Retargeting (Adwords, Retargeting, paid social)
• Ability to write crisp, compelling copy, especially email
• Event marketing experience (direct or supervisor level)
• Samples of your work (customer case studies, product one-sheets, or similar)

Bonus points if you have:

• Experience with Hubspot, Salesforce, Pendo, Intercom, AskNicely, or Fullstory
• Startup experience
• Experience in the PR or marketing technology space

Why TrendKite? TrendKite has the some of the brightest, most passionate and driven folks in the industry. If working with smart, fun, talented people who genuinely like another appeals to you, then you might want to join our team. We pride ourselves in living our values, not just talking about them. They are core to who we are as a company and drive every decision we make as we continue to build a special, incredibly successful business without losing sight of what got us here, our people. Sure, we have a fun, friendly environment with awesome office space and perks out the wazoo, but that’s not why people come to TrendKite and certainly not why they stay. We are here to do our life’s best work and to connect with one another on a deeper level as we go on an incredible, career-defining journey, together as One Team. To work at TrendKite, this should resonate with you on a deep, emotional level. If they don’t, that’s okay but for most of us, it’s a big part of the reason why we are here! Our Values: Operational Excellence is what makes TrendKite one of the most disruptive, fast-growing, and high-profile companies in the Austin area and the marketing technology ecosystem. From our data-driven decision making to our cutting-edge processes to our customer-obsessed service, we have a very high bar in everything we do. We are One Team! TrendKiters make up a greater team working together to accomplish our mission while supporting one another. Time is precious at TrendKite - we have a sense of urgency like no other - we call it Cycle Time. We work with a maximum speed and intensity to capitalize on the opportunity in front of us. That lets us innovate at warp speed, leaving the competition in the dust. We are intellectually honest - we solve problems using data and facts rather than personal beliefs or agendas. Forget the politics. We do what’s right for the business. We have a Learning Culture where we focus on professional growth through training and mentorship. While we are growing our employees we’re also impacting our customers by empowering our folks with best-in-class skills across the company.