Senior Manager of Growth Marketing

| Austin
Senior Manager of Growth Marketing
The Senior Manager of Growth Marketing is responsible for our strategy to maximize Civitas’ reach within the higher education market. Core to this is growing our sales pipeline and optimizing conversion on all marketing channels. You’ll drive results and work to expand our customer base. This position will work closely with the sales and services team to generate and execute integrated sales and marketing campaigns to identify and market to new prospects as well as Civitas Learning’s existing subscriber base.
This role will require a mastery of marketing tactics (e.g., email marketing, webinars, SEO, landing page optimization, etc.) and an excitement to learn new tactics to expand our reach within the Higher Education market (e.g. ABM).
Key Success Criteria
● Improvement of Funnel Conversion Rates
● Increased volume of Marketing Generated Leads
● YoY Pipeline Growth
● Increase in our ability to forecast revenue from the Marketing team’s efforts
Responsibilities
● Collaborate with sales, marketing, and product to deploy creative demand gen solutions to achieve business objectives
● Create, produce, execute and report on a demand generation plan, working closely with the marketing team and Go-To-Market team leadership.
● Understand the buyer personas and target marketing activities along the buying cycle.
● Own and scale the marketing automation framework.
● Initiate and own digital assets (i.e. emails, landing pages, videos) with sales outreach and automated workflows to support the execution of impactful campaigns.
● Execute, analyze and continuously improve targeted marketing campaigns aimed at driving new ACV, as well as upsell and cross-sell ACV from our current customer base.
● Design and implement optimization tests across the funnel (from acquisition through lifecycle retention)
● Work with the sales team to ensure that they are briefed on marketing programs and have the right information to follow up as required, and then validate that follow-up is properly conducted.
Marketing Team Collaboration
● Build out dashboards and own key performance metrics including Leads, MQLs, Opportunities, and Deals across the business to inform sales and marketing strategy and tactics and to understand campaign
effectiveness.
● Work with Senior Manager, Marketing Communications on SEO strategy to improve search performance, increase organic lead flow, and amplify owned/earned/paid media reach
● Work with Senior Manager, Product Marketing to ensure all solution/ product language being used is appropriate, inspiring, and supportive of the product vision.
Education/Experience:
● Bachelor Degree in Marketing or Communications
● 3-5 years of experience in B2B demand generation and/or marketing operations and a track record of consistently delivering measurable results and keeping ahead of current demand generation trends.
● Comfort with the standard Demand Generation / Marketing Automation technology stacks; including Salesforce, Pardot, website, social, and email analytics.
● Familiarity with and/or experience in shifting to a revenue marketing focus
● Ability to correlate analytics and results from various prospect touchpoints and know how to adjust strategy and campaigns.
● Demonstrated ability to craft strong copy, messages and stories focused on accelerating business decisions e.g. open rates, sharing), Marketing funnel velocity/conversion, sales pipeline conversion.
● Experience and passion for knowing the truth of performance through data, and then effectively driving optimizations that continuously improve results.
● Ability to be a high performer that knows how to construct and drive support for a strategy, but also when to ask for help from leadership and team members to achieve the greatest results.
About Civitas Learning:
Civitas Learning partners with universities and colleges dedicated to helping more students learn well and finish strong. We provide tools and services for educators that bring together and make the most of their diverse and disconnected data streams; personalize information and support for their students; and deepen understanding of the impact of their student-success initiatives. Through our work together, our partners are empowering leaders, advisors, faculty, & students—and measurably improving enrollment, persistence, and graduation outcomes.
Today, Civitas Learning has more than 350 colleges and universities as customers, serving nearly 8 million students. Together with our growing community of customers, Civitas Learning is making the most of the world’s learning data to graduate a million more students per year by 2025.
Civitas Learning is located in the heart of downtown Austin, directly across from Lady Bird Lake and the Austin Hike and Bike Trail. Civitas offers a comprehensive benefits package including medical, dental, vision, disability insurance, onsite paid parking, 401-K Program and a flexible paid time off policy. Civitas Learning is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases

Location

We're in the heart of downtown Austin near great restaurants and watering holes. We also love our view of Lady Bird Lake.

What are Civitas Learning Perks + Benefits

Civitas Learning Benefits Overview

Civitas Learning offers medical, dental, and vision insurance as well as a 401k plan. We also have a generous flexible, paid time off policy. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSA allows you to utilize pre-tax dollars to pay for eligible medical, dental, and vision expenses. The pre-tax contribution amount for 2018 is up to $2,650.
Disability Insurance
We offer short and long term disability coverage.
Dental Benefits
Keep your teeth clean! Our dental plan covers 100% of the cost of preventative care, including x-rays.
Vision Benefits
Our vision insurance plan provides 100% coverage for annual eye exams and lenses after a $10 copay. Frames and contact lenses are covered up to $130.
Health Insurance Benefits
We offer comparable health insurance plans and are fully insured. Offering both an HSA (with employer contribution) and an FSA.
Life Insurance
We cover basic life insurance with additional options to purchase individual and dependent plans.
Pet Insurance
We love pets so we offer pet insurance to cover your dog or cat for accidents, illnesses, wellness care and more.
Wellness Programs
We promote healthy habits so we partner with Global Fit to offer various wellness programs and discounts.
Onsite Gym
Our corporate headquarters offers an onsite gym to employees to get their workout on!
Retirement & Stock Options Benefits
401(K)
We provide employees with a 401(k) option and auto enroll new employees at a 5% contribution.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family is important. Primary caregivers receive 100% of wages for 12 weeks with the option to take an additional 4 weeks unpaid. Secondary caregivers receive 100% of wages for 4 weeks.
Flexible Work Schedule
We offer a flexible work day schedule to all employees, pending their manager's discretion.
Remote Work Program
We allow employees to occasionally work remotely, pending their manager's discretion.
Family Medical Leave
We offer up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
We trust our employees to get their work done and take off time as needed, which is why we offer a paid, open leave vacation policy.
Paid Volunteer Time
Paid Holidays
We offer all employees paid time off to observe all major holidays.
Paid Sick Days
We offer paid sick days for all employees.
Perks & Discounts
Casual Dress
We are here to do great work - jeans and all!
Company Outings
Stocked Kitchen
We have a fully stocked kitchen including unlimited snacks, hot & cold brew coffee, tea, soda, and all of the flavored LaCroix you can handle.
Some Meals Provided
We provide catered lunches on Wednesdays and breakfast on Fridays.
Happy Hours
Parking
Our employees don't worry about where they will park—we cover garage or lot parking. For those who bike or ride to work, we offer a stipend.
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

In addition to all of the wonderful perks and benefits we offer employees, we also have a diverse culture committee who's sole mission is to work together, with mutual respect of all perspectives, differences, and approaches, in advocacy of the current and future culture at Civitas Learning.

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