Senior Manager, Paid Acquisition at Self Financial

| Austin | Remote
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About the job

Self Financial is looking for an experienced, data driven Senior Manager of Paid Acquisition to join our marketing team to own the strategy of a multi-channel, multi-million dollar paid media mix to effectively acquire users. Reporting to the Director of Performance Marketing, you will manage and grow an existing high performing paid acquisition team to solve modern acquisition challenges and grow Self. This includes owning the cross-funnel media strategy for both digital and traditional/broadcast media channels. You will gain a deep understanding of our audience, develop processes and frameworks for managing campaign execution across a team, and be at the forefront of representing the Self brand through paid advertising channels.


Who We Are

Self Financial is a FinTech company with a mission to increase economic inclusion and financial resilience by helping people build credit and build savings. Self is helping millions of people begin their financial journey with a Credit Builder Account. We understand that building a financial foundation is a daunting task for most people, so we're dedicated to building a product that will help our customers move two steps in the right direction.



What You Will Do

  • Own and grow a multi-million dollar paid media budget while driving efficient user acquisition at target CPAs
  • Manage and grow an existing team to scale new and existing paid media channels across sources such as Google Ads, Facebook, Tik Tok, TV, Radio, Programmatic Display, etc.
  • Work with a team to design, implement, test, and scale paid media strategies across channels, including landing page & creative testing, campaign structure & bidding tests, and keyword & audience testing.
  • Manage in-house and external resources to develop messaging and creative assets to scale media channels and drive improved CPA/ROAS
  • Evolve our optimization techniques past newly acquired accounts & CPA to optimizing for user churn and LTV
  • Work closely with the analytics team to build effective reporting pipelines and provide direction for advanced measurement and attribution techniques.
  • Manage existing and source new agency or media partners when required to scale into new channels and media capabilities.
  • Own the reporting and ad tech stack to effectively report on and optimize campaigns
  • Report and communicate campaign effectiveness to key stakeholders.



What you Bring

  • B.S. or M.S. degree and 7+ years of paid media and user acquisition experience
  • 2+ years of people management experience, including building, growing and managing teams of paid media digital marketer direct reports and agency partners
  • Experience managing a multi-million dollar media budget
  • App and web acquisition experience, including deep knowledge of measurement and automation tools (Google Analytics, Google Tag Manager, MMPs such as Adjust or Appsflyer, MTA, Bidding Tools, Ad Servers, etc.)
  • Experience leading the growth strategies across channels including Google Ads (Paid Search, YouTube, Google App Campaigns, GDN) Paid Social (Facebook, Instagram, Tik Tok, Snap), programmatic display, and broadcast media channels.



Why Self?

How we act with each other is how we act with our customers. We are direct, transparent, and respectful, and we hope you embrace that approach.


Benefits and Perks:

  • Stock options
  • Quarterly bonuses
  • Generous employer-paid health, vision and dental insurance coverage
  • Flexible vacation policy
  • Educational assistance
  • Free Gym membership
  • Free at-home workout through Sworkit
  • Casual dress code
  • Team happy hours and events
  • Remote work arrangements/ Flexible work schedule
  • Monthly $100 COVID stipend


Self Financial requires all employees hired to successfully pass a background check.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • BrazeAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • ContentfulCMS
    • MailChimpEmail


Our company is in the heart of downtown Austin overlooking the world-famous sixth street district and the Texas State Capitol building.

An Insider's view of Self Financial

What’s the vibe like in the office?

We are constantly growing and facing new challenges, but everyone works well together. Our company events are always fun and a good way to get to know each other better. We are a very tight-knit group, and I wouldn't have it any other way!


Customer Success Team Lead

What projects are you most excited about?

The best part about being at a company at this stage is being able to build data infrastructure and marketing programs from the ground up. I'm most excited to build out our entire retention marketing strategy to drive increased user engagement. We're utilizing a great growth automation system that allows us to do some really cool things.


Director of User Acquisition

How has your career grown since starting at the company?

Since joining Self, I've had the opportunity to develop my skills in both our frontend and backend repos. I've also learned a lot about working together with stakeholders to create new features or resolve bugs. I definitely feel like a stronger engineer having worked on this team and learning so much from my colleagues about maintainable code.


Software Engineer

What is your vision for the company?

Most financial institutions cast aside those considered low-to-moderate income. We help people with fundamental aspects of financial health – building credit, using it wisely and saving money. My goal is to continue building a company of highly talented and collaborative people driven by a mission of helping people achieve financial stability.


Chief Marketing Officer

How do you collaborate with other teams in the company?

As a fast paced work environment, collaboration is key. It’s great to work with people who are willing to help each other out. If you have a question, it’s as easy as walking to their desk to ask!


Compliance Manager

What are Self Financial Perks + Benefits

Self Financial Benefits Overview

We're located in downtown Austin with a direct view of the Capitol! Being in the heart of the action creates an exciting place to grow the company and make a huge impact for our customers.

Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
Company Equity
Equity Incentive Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home full-time remote for specific positions.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
We offer relocation assistance to new employees.
Fitness Subsidies
We offer gym membership for employees.
Home Office Stipend for Remote Employees
Covid Stipend
Professional Development Benefits
Job Training & Conferences
Self offers employees professional development opportunities like an annual individual budget for training.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, leadership mentoring.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications
We offer paid industry certifications for specific positions at Self.
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