Senior Manager, Paid Media

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Unity Technologies is seeking a leader of Paid Media to drive new user acquisition and revenue growth within our paid media channels across all programs, supporting both B2B ABM campaigns as well as direct E-Commerce campaigns!

You are an individual who is a specialist in paid media (Facebook, LinkedIn, Instagram, Programmatic Display, etc), understands the role of each content type and format at different stages of the buying cycle, and breath data to optimize the performance of all things digital. Ideally, you have proven experience in working closely with product marketing, web teams, and campaign managers delivering high-quality leads and transactions that turned into revenue while maintaining an efficient ROAS. You will be a core member of our Digital Marketing team.

What you’ll be doing

  • Lead the Paid Media efforts as one of the pillars of the Digital Marketing team while optimizing for increased revenue and ROAS efficiencies
  • Own the strategy, design, implementation, and operations of our multi-channel paid media engine, to deliver efficient ROAS across all business units.
  • Work closely with Product Marketing, Content Marketing, and Creative Services teams to build highly-performing Ads (scaling revenue and ROAS) and content funnels across all paid media channels (Facebook, LinkedIn, Instagram, Programmatic Display, etc)
  • Partner with our Commerce teams to drive incremental E-Commerce revenue for our B2B software subscription products on Unity.com across all verticals as well as our asset sales through AssetStore.Unity.com.
  • Partner with our growth marketing team and cross-functional partners, to deliver high-performing paid ABM campaigns that engage and deliver leads within our targeted account list

What we’re looking for

  • B2B Digital Marketing and paid media experience with a successful track record of executing, measuring, and delivering on digital marketing performance metrics (ROAS, CPA, CPL, CAC, LTV, etc.)
  • Excellent understanding of all channels, including native
  • Have worked before with long lead buying cycles and sophisticated software solutions (B2B SaaS or subscription-based product experience is helpful)
  • Lead a team of 10+ paid media campaign managers, driving new ways to optimize and deliver results
  • Work closely with our BI & Analytics team to drive effective Paid Media dashboards and performance reports

You might also have

  • Outstanding project management and leadership skills
  • Excellent attitude towards working in a collaborative and cross-functional environment with a large number of teams
  • Be an authority in innovation and technology, leading our AdTech stack

Life at Unity

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

#LI-JD2 #SEN

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases

Location

Our office is located in East Austin close to plenty of bars and restaurants as well as MetroRail and Metro Express is only a few blocks away!

What are Unity Technologies Perks + Benefits

Unity Technologies Benefits Overview

Unity provides a complete benefits package for each of our regions; including medical and dental coverage, vision care and a health care spending account for use on services of your choosing. Many of our packages also include wellness coverage with local partners including gyms and boutiques in your area.

In addition to our health benefits, Unity offers a work-from-home budget that allows employees to cover expenses which make their remote working conditions as comfortable as possible during the pandemic. While in the office, employees can enjoy an array of food and beverage, and an awesome workplace with top rated spaces for work and entertainment!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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