Senior Product Marketing Manager - Industrial at Unity

| Austin
Sorry, this job was removed at 5:19 a.m. (CST) on Friday, February 4, 2022
Find out who's hiring remotely in Austin.
See all Remote Marketing jobs in Austin
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

The opportunity

The Product Marketing management team is currently seeking a hardworking, motivated individual to help craft the future of our ever-growing verticals (non-games business).

As the Senior Product Marketing Manager for Unity's industry vertical business, you will have a superb opportunity to drive the real-time revolution of innovative business verticals (from sectors such as Architecture, Automotive, Manufacturing, Media & Entertainment, and much more)!

We need a leader who ensures that comprehensive go-to-market plans truly impact revenue growth. This is by touching every facet of the product life cycle, in partnership with product and engineering teams, product marketing leadership, and other marketing leaders.

What you’ll be doing

  • Define GTM strategy for industry verticals, leading strategic launch planning for a range of products and services.
  • Clearly articulate market/opportunity sizing, target audience, competitive landscape, critical challenges, GTM strategies, product value prop, price, packaging, and key messaging
  • Work with Technical Product Marketing Managers to ensure the value proposition and messaging of core technology and features highlights industry-specific tech/offerings.
  • Partner with the content team to develop a strategic content plan and roadmap. Also, defining what content is required to target various personas at each stage of the funnel, and work with the Demand Gen team to ensure those pieces are optimized to drive leads into the pipeline.
  • Develop a comprehensive sales enablement toolkit to empower both BD and Inside Sales to exceed revenue targets. Define sales toolkit content that directly impacts annual recurring revenue goals.

What we’re looking for

  • Experience in setting go-to-market strategy for SAAS offerings and driving through to execution.
  • Professionals who grasp a customer's mentality, gathering insights and data to help drive decisions, and validate assumptions to provide an informed perspective on product strategy and market needs.
  • Someone adept at ensuring internal partners are aligned, onboard, and executing against a crystal-clear vision and game plan
  • Able to excel in a fast-paced environment and unfazed by ambiguity and work your way through situations and bring others along with yourself.
  • Knowing how to effectively lead multiple priorities and aggressive timelines to achieve maximum impact

You might also have

  • Strong analytical background, with a deep understanding of sales pipeline data, and experience in account-based marketing strategy
  • Background working across a broad spectrum of media and entertainment technology and previous B2B marketing experience
  • Experience working with sales teams - able to map user journeys and nurture campaigns including; onboarding, trial experience, and win-back programs

Life at Unity

Unity (NYSE: U) is the world’s leading platform for crafting and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to build, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunters and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases


Our office is located in East Austin close to plenty of bars and restaurants as well as MetroRail and Metro Express is only a few blocks away!

An Insider's view of Unity

What are some social events your company does?

We attend many business related events like Unite, hackweek and diversity or technology focused recruiting/networking events. We also organize others specifically for employee health and well-being: meditation and yoga, trivia, magic and drag shows, Unity connect days and meetups. It's been a blessing having the opportunity to engage with others.


Recruiting Manager, R&D, Tech & LiveSports/Entertainment

What are Unity Perks + Benefits

Unity Benefits Overview

Unity provides a complete benefits package for each of our regions; including medical and dental coverage, vision care and a health care spending account for use on services of your choosing. Many of our packages also include wellness coverage with local partners including gyms and boutiques in your area.

In addition to our health benefits, Unity offers a work-from-home budget that allows employees to cover expenses which make their remote working conditions as comfortable as possible during the pandemic. While in the office, employees can enjoy an array of food and beverage, and an awesome workplace with top rated spaces for work and entertainment!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

More Jobs at Unity

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Unity's full profileSee more Unity jobs