Rank & Style is seeking an SEO Manager to amplify our content’s visibility on search result pages, increase organic traffic to the site, improve the on-site user experience, and increase conversion rates.
In this role, you will:
- Own the organic channel for Rankandstyle.com. You will be responsible for hitting session and conversion goals within this channel
- Analyze, strategize, and execute SEO content to grow organic traffic
- Conduct keyword research to discover, expand, and add keywords to ensure Rankandstyle.com is optimized for competitive positioning
- Create and improve best in class content throughout the site (on-page content, fresh content, duplicate, and canonicalization)
- Contribute strategic insights into content planning, including recommendations around high search volume/high opportunity content topics, optimization of content for search engines, and guidance on securing strategic links from medium to high authority sites
- Act as the internal site-linking expert. Understanding the correct setup for Page Rank flow and using exact anchor text where appropriate
- Understand keywords driving traffic to our site, own keyword research and analysis for the team, and competitor research
- Ensure basic on-page SEO is implemented correctly: Keyword strategy, Title tags, Meta tags: Description, H1, H2, Alt; Anchor text; Alt tags; URL Names; Social links and overall link building
- Partner with IT, Merchandising, and Digital Marketing teams to recommend changes to content, linking, and other factors to improve SEO positions for target keywords
- Act as an SEO Subject Matter Expert by effectively communicating opportunities and risks across all parts of the organization
- Identify and implement innovative SEO strategies. Monitor SEO trends and stay current with the latest SEO technologies
- Proficiently use Google Search Console, Screaming Frog, Ahrefs, and other tools to measure progress against goals and identify opportunities. Identify and vet additional tools that should be in our toolbox
- Manage content maintenance and updates
- Monitor, review, and update web site traffic reports
- Drive product based on organic user experience, enhancing email signup rates and conversion
Experience:
- 6-10 years’ experience in search engine optimization with proven ability to achieve top search engine rankings
- Proven ability to grow SEO for a large website. Ability to show top rankings gained or maintained for competitive keywords.
- Knowledge of all SEO factors that influence results, including but not limited to: keyword research, on-page content and title tag optimization, long-tail keyword and content strategies, localized keyword optimization strategies, link building, indexation issues, internal linking and page rank
- Strong understanding of technical aspects of SEO; with knowledge of how HTML, Javascript, CSS, schema, and site architecture impact search rankings
- Analytics expertise with such tools similar to Google Search Console, Google Analytics, Google Data Studio, etc., and have the ability to produce excellent reports that explain to the business what is happening in SEO
- Executive presence: a demonstrated ability to communicate and present effectively across all levels of highly matrixed organizations
- Ability to write engaging content for both users and bots. Ability to work with other internal teams that produce content.
- Advanced or expert-level proficiency in Excel
- Ability to work independently on projects and also collaborate as a strong team member.
- Excellent attention to detail, flexible, and adaptable to changes.
- Must have a winning, can-do attitude
- Experience managing SEM campaigns a plus
About Us:
Founded in 2013, Rank & Style is the premiere upscale shopping platform that uses technology to provide trusted recommendations on fashion, beauty and lifestyle products to make shopping simple again. We feature “Top 10” lists of the products women and men want most in clothing, beauty, shoes, accessories and home categories. Our unbiased lists are created using our proprietary technology that analyzes the best of what people are searching for the most. We respect people, their time and their health, and our goal is to help everyone spend less time online by being their trusted shopping destination. We believe sustainable online retail has the power to reduce people’s digital consumption and create a more present, engaged and balanced society, and we’re committed to promoting a healthier digital future.
At Rank & Style:
- We are obsessed with streamlining and simplifying the consumer’s shopping experience through data and a best-in-class UX
- We are all about positive energy – lift our users and each other up!
- We strongly encourage growth within the company.
- We are doing big things for the consumer and need your help!