Bungalo is seeking an experienced Social Media Manager to oversee strategy, development, execution, & analysis of marketing plans across our social media channels. He/she will be responsible for growing and engaging our social audiences with creative that brings the brand to life and creates a relationship with our followers.

WHO YOU ARE

• Our ideal candidate is a creative, strategy-driven, fast-moving Social Media Manager who has experience overseeing the strategy and management of all social media channels. This role serves as a primary voice of the brand to consumers and agents and is key in delivering our brand voice.

WHAT YOU’LL DO

Social Media Marketing

• Build, maintain and execute a social content calendar across all Bungalo social platforms
• Generate original and innovative content strategy for social channels, based on business objectives, trends, consumer insights and analytics
• Act as the brand storyteller, edit and curate the brand voice across all channels
• Oversee creative ideation and development to deliver innovative campaigns that drive channel objectives while creating awareness and meaningful differentiation from our competition
• Partner with marketing team to support broader campaigns with social-optimized strategies
• Manage & optimize publishing of content to maximize engagements and site visits
• Identify opportunities & recommend optimizations to content strategy/ mix based on social data & analytics
• Take advantage of timely, relevant happenings with quick-turn creative executions and brief creative team for new social campaigns
• Develop social best practices & evaluate emerging social capabilities and trends
• Partner with PR to develop influencer and local business programs that help drive social impact and reach

Online Community & Reputation Management

• Establish 2 way communication, in partnership with sales to build relationships and nurture leads
• Mitigate negative responses and proactively manage brand reputation across social media and more broadly
• Coordinate off page outreach programs to create positive earned media & content sharing
• Maintain and optimize social profiles and other company digital assets
• Identify, foster and amplify advocates; encourage positive reviews and engagements

Analysis & Reporting

• Set, track and exceed key performance metric objectives across all social channels, including reach, engagement, clicks, sentiment, virality, influence, etc.
• Track and analyze conversations and sentiment around key branded equity attributes, Bungalo marketing initiatives and competition
• Merge social data with first party CRM data to create comprehensive view of consumer social engagement and content ROI; leverage insights to proactively target content
• Monitor performance daily and make real-time optimizations
• Generate weekly, monthly, quarterly reports/dashboards for team and broader organization

WHAT YOU’LL BRING

• Minimum 2-3 years of experience in social media management at consumer-facing brands
• Passionate about social media and is constantly ahead of the curve in terms of learning about new channels or advertising strategies
• Excellent writing and communication skills
• Creative-thinker with a passion for developing big ideas on the fly
• Scrappy executer who is willing to roll up sleeves and do what it takes
• High attention to detail with extremely high standards
• Excellent project management skills with the ability to lead and manage multiple time-sensitive projects under tight deadlines