Sr Demand Generation Specialist

| Austin
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At SparkCognition, our mission is to deliver world-class AI solutions that allow organizations to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions allow organizations to predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world's industry leaders to analyze, optimize, and learn from data, augment human intelligence, drive profitable growth, and achieve operational excellence. Our patented AI, machine learning, and natural language technologies lead the industry in innovation and accelerate digital transformation. Our solutions allow organizations to solve critical challenges - prevent unexpected downtime, maximize asset performance, optimize prices, and ensure worker safety while avoiding zero-day cyber-attacks on essential IT and OT infrastructure.
We are looking to add a Sr Demand Generation Specialist to our growing Demand Generation Team! This person will develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in leading the growth of SparkCognition by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them.
In this role, you will be directly responsible for meeting MQL goals by designing, executing, measuring, and optimizing multi-channel marketing programs. You'll work closely with the sales and product teams to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS, including but not limited to: email marketing, content marketing, paid media, social media, web, SEO, marketing automation. Our ideal candidate is a self-starter that thrives in a fast-paced environment and can prioritize based on business goals. You must also be located in the Austin, TX area.
If you were working for us today, you would be:
  • Building lead generation programs by using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation
  • Growing new leads by converting site traffic through calls-to-action, landing pages, lead generation content, and remarketing
  • A close partner to the SDR team to ensure quality lead delivery, proper follow-up, and incorporate feedback into marketing programs
  • Forecasting, tracking, and reporting on marketing campaign performance including funnel conversion metrics
  • Partnering with internal and external creative and copywriting resources to design and develop content that drives engagement/action
  • Ensuring timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
  • Working with sales to develop messaging, positioning, and outreach tactics that engage prospects in new ways
  • Developing account-based marketing programs for large scale accounts in an effort to accelerate the enterprise sales cycle
  • Maintaining knowledge of digital marketing best practices
  • Maintaining knowledge of SparkCognition's products. solutions, customer applications, competitive product differences as well as underlying technologies

You may be a fit for our team if you have:
  • Bachelor's degree, preferably in marketing, communications, or related field
  • 6+ years of highly analytical experience in B2B acquisition, growth, or demand generation marketing
  • A results-oriented nature with a strong focus on achieving revenue, conversion, sales, and other marketing goals
  • The ability to use metrics to manage programs and measure success
  • Proficiency with content creation, email marketing, and lead nurturing
  • Quantitative analytical experience and communication skills
  • Strong communication skills and can turn complex concepts into compelling messaging and campaigns
  • The ability and comfort to communicate with cross-functional teams and leadership
  • The ability to manage multiple projects at the same time in a fast-paced environment
  • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs
  • Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • HadoopFrameworks
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Adobe XDDesign
    • Adobe InDesignDesign
    • Adobe After EffectsDesign
    • Adobe PremiereDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotEmail
    • DemandbaseLead Gen
    • PardotLead Gen

Location

Our office is located near the Domain and the Arboretum in Northwest Austin. Plenty of restaurants, shopping centers, gyms, and grocery stores nearby.

What are SparkCognition Perks + Benefits

SparkCognition Benefits Overview

SparkCognition offers a combination of benefits + perks that align with our brand and culture. This includes: competitive medical benefits, HSA contribution, employer paid STD & Life Insurance, 401k match, 4+ weeks of PTO, and parental leave. In addition we strive for our team to be active in our communities and to focus on leading supportive and healthy lifestyles. As we are in a high-growth stage, we offer support and encouragement for employees' career development, including mentorship opportunities, online course subscriptions, and more.

Culture
Volunteer in local community
SparkCognition participates in local volunteer activities, most notably with Austin Sunshine Camps.
Friends outside of work
Eat lunch together
Intracompany committees
SparkCognition has a cross-departmental Culture Committee that ensures the company represents our values and mission. They plan events, launch initiatives, and represent the employees of the company.
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
SparkCognition offers group-term life insurance with a potential payout of 2X an employee's annual salary for the duration of employment.
Wellness Programs
SparkCognition's current health and wellness program provides a Lifetime gym stipend to all employees of SparkCognition.
Mental Health Benefits
SparkCognition offers a unique service called First Stop Health. This is a company that puts mental health resources front and center for our employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
SparkCognition's 401(k) retirement plan matches 50% of an employee's contribution up to 6% of their annual base salary, with a 3-year vesting schedule for matched contributions.
Company Equity
SparkCognition offers stock options for all employees as a part of the incentive package, including vesting over a four-year period.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer up to 10 weeks of parental leave.
Flexible Work Schedule
SparkCognition offers flexible schedules, allowing each employee to work with their team to determine hours.
Remote Work Program
Our post-pandemic return to office policy will allow employees and their managers to work together and determine if their role will be fully remote, a hybrid work model, or fully in-office.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
No matter what time of the year a new employee joins, we believe strongly in rest & relaxation and encourage employees to utilize flexible PTO.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Catered Friday lunches and Taco Tuesdays!
Game Room
Stocked Kitchen
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

Additional Perks + Benefits

At SparkCognition, we're been focused on adding and improving perks and benefits. Some of these include offering prorated PTO throughout the year, 401k matching, a cell phone subsidy for all employees, parental leave (up to 10 weeks), and a choice between Mac or PC work laptops. Additionally as we look to return to the office, we are offering all employees a hybrid or fully remote work model, and we are actively hiring remote employees nationwide.

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