Sr. Manager, Performance Marketing

| Austin

As a crucial member of the FloSports’ Digital Marketing and Acquisition Growth teams, the Sr. Manager, Performance Marketing will contribute directly to the company’s aggressive customer acquisition goals by owning the analysis of paid and app marketing campaigns, managing key acquisition channels, and informing audience targeting and funnel optimization.

The position requires expertise in data analysis and a proven track record of executing tests that drive scalable and sustainable growth. The ideal candidate is an innovative, data-driven marketer with the ability to collaborate and communicate cross-departmentally. 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Own analysis, measurement, and reporting of paid campaigns across web and app marketing channels 
  • Support digital budgeting strategy to meet growth and ROI targets
  • Collaborate with MarTech and Product teams to drive customer acquisition strategy by informing cross-departmental testing roadmaps 
  • Partner with the Business Intelligence team to define audience targeting and optimize funnel KPIs 
  • Inform media mix through rigorous, data-informed experimentation around existing and new channels
  • Develop and maintain KPI reports to drive business decisions with MarTech
  • Champion growth initiatives of iterative testing within Marketing to achieve goals
  • Be accountable for hitting aggressive acquisition goals and driving sustainable growth 

REQUIRED EXPERIENCE:

  • 8+ years of experience in performance/growth marketing with 3+ years of management experience
  • Experience analyzing and optimizing SEM, social, display, UAC, and ASA campaigns
  • Advanced knowledge of mobile and app advertising 
  • Experience planning and executing funnel testing roadmaps to optimize KPIs at each step of the funnel
  • Experience defining audiences, markets, and targeting 
  • Thorough understanding of ad attribution and tracking
  • Proven ability to analyze complex data sets and derive actionable recommendations
  • Strong track record of driving scalable, sustainable growth through testing, measurement, and iteration

BONUS POINTS:

  • Experience with non-paid channels like SEO, ASO, or affiliate marketing
  • HTML/CSS, SQL, and data warehousing capabilities 
  • Previous work history in a dynamic tech environment 
  • MS/MBA in Marketing or Marketing Analytics

WHO WE ARE:

FloSports is an innovative digital sports media company dedicated to unlocking a world of sports coverage that true fans deserve! We are committed to growing the sport through the events, the athletes and the fans by providing each unique community with a platform to connect to the sports they love. We stream more than 10,000 live events per year, spanning from youth to professional competitions, produce original video programming and studio shows, and provide authentic content and coverage across more than 20 sports like wrestling, grappling, cheer, gymnastics, rugby, track & field, cycling, marching, bowling and so much more!
 

HOW WE DO IT:

We are the CEOs of our own work and are accountable for the tasks and responsibilities assigned to us. We take pride in creating the content that fans love. We row in the same direction and work together on our common vision. We build and strengthen our relationships through teamwork and respect. We embrace challenges, ask questions and are allowed to fail as long as we learn. We are passionate about building tribes and communities worth belonging to. We are innovative, curious, and have an appetite for making things better. Does this sound like you?
 

OUR BENEFITS:

  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • 401(K) company match
  • Progressive parental leave policies
  • Flexible paid vacation and work environment
  • Hack-a-thons
  • Free laundry service for all positions that require travel
  • Bring your dog to work- everyday!
  • Stocked snack bar, catered lunch and breakfast tacos every week
  • Modern and collaborative office environment
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • Angular6Frameworks
    • MySQLDatabases
    • RedisDatabases

Location

Located in East Austin next to Friends and Allies brewery, East Ciders and the Austin Bouldering Project!

An Insider's view of FloSports

What’s the vibe like in the office?

If I had to describe our office vibe I would definitely say team oriented, upbeat, fast paced, entrepreneurial and rooted in passion. Working with colleagues who were former athletes or who are die hard fans of a particular sport is so much fun. Every employee here approaches their role as a member of a team, with one objective, to win!

Melissa

Executive Administrative Assistant

What are some things you learned at the company?

We needed an Android app and I had the opportunity to become an Android engineer. Not only have I learned a ton but I get to impact the experience of many users with everything I do.

Peter

Sr. Software Engineer

How do you empower your team to be more creative?

Here are three things that work for me! Give notes that point to outcomes, not fixes. Be a problem umbrella, not a problem funnel, to remove distractions from the creative process. Ask the team, "are you excited about this piece yet?" and keep encouraging them to push it further until they are.

Ray

Chief Content Officer

What makes someone successful on your team?

At FloSports, we carefully test and measure changes to our platform. Successful members of our team excel in identifying potentially high impact opportunities, and working closely with their fellow team members to put them to the test. Then, they analyze and learn from the test results, always using data as their guide.

Anne

Sr. Director, Product

What are FloSports Perks + Benefits

FloSports Benefits Overview

Our Benefits:
Competitive and comprehensive medical, dental and vision plans*
Peace of mind through company-paid short-term disability, long-term disability, and life insurance*
Pet Insurance
401(K) company match
Flexible, uncapped paid vacation*
Progressive parental leave policies*
Discounted gym memberships (nation-wide)
Flexibility around where and when you work*
Hack-a-thons, lunch and learns and other special events
Free laundry service for all positions that require travel*
Access to a comprehensive and company-paid employee assistance program for all employees and their families
Bring your dog to work- every day!
Premium branded SWAG
Stocked snack bar
Catered lunch and breakfast tacos every week
Modern and collaborative office environment

*Depends on position

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Flo culture committees: FloFun plans social events and activities FloImpact organizes community outreach FloReward is focused on reward and recognition initiatives FloGrow advocates for learning/
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Customized development tracks
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