Vice President, Marketing
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Vice President of Marketing
Summary:
Social Solutions is looking for a proven marketing executive to join their leadership team as the VP of Marketing. This role will report directly to the CEO and will own the end-to-end marketing experience and all disciplines involved in building a high-performing growth engine.
Key Responsibilities:
- Develop and execute a go-to-market plan that results in substantial revenue growth for the organization
- Guide the design of marketing campaigns, execution of nurture program to cultivate leads, creation of effective content marketing materials, and collaborative partnership with Sales to convert leads to bookings
- Own and maintain the annual marketing plan and budget
- Drive inbound lead generation and marketing sourced bookings
- Directly work with and oversee a fast-growing 15-person marketing engine
- Serve as the voice of the Social Solutions Marketing function cross-functionally, as well as to our external stakeholders and Board of Directors
- Own all facets of the marketing team including:
- Content
- Demand Generation
- Digital Strategies (paid, owned, etc)
- Corporate Comms/Public Relations
- Website and Brand
- Business Development Reps
- Product Marketing
- Events
- Annual User Conference
Requirements
- Marketing leadership in a B2B SaaS company
- Prior experience leading both inbound and outbound marketing tactics (including business development, tele-development, or lead development teams)
- Ability to partner with sales and product to optimize the buyer journey
- Strong planning and budgeting skills
- Possess a strong sense of urgency and ownership of projects, deliverables, and metrics
- Track record of delivering results in a high-demand role
- Previous experience leading brand-forward initiatives, including brand development, event management, and digital property strategies
- Working knowledge of Marketo and SFDC
- Experience optimizing team efficiency via tech-stack optimizations and the successful introduction of modern marketing tools
- Proven leader with an enthusiasm for developing teams through a mix of coaching and rolling up your sleeves to get the job done side-by-side
Qualifications
- Bachelor's Degree required
- 15+ years of marketing experience, with a minimum of 5 years in a B2B SaaS company
- Prior experience representing a marketing team at both a company and Board-level with great success
- Deep understanding of modern marketing strategies and techniques
- Self-directed, organized, and disciplined team player capable of being hands on as well as delivering long-term strategies
- Superior presentation, written, and verbal communications skills
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