About Us:

Cart.com is an ecommerce software and services company on a mission to democratize ecommerce and give digital merchants the freedom to grow. We are integrating all the pieces of the ecommerce value chain brands need to thrive, creating a truly end-to-end Ecommerce-as-a-Service platform that helps third party brands move faster, grow more quickly, and deliver on their promises more completely.

Cart.comoffers an extensive range of products and services spanning e-commerce online store, marketing, fulfillment, and data science solutions, and we are now looking for an experience executive leader to drive product success across all of these lines into the market. 

This high-impact role will be responsible for overseeing the entire product marketing function including go-to-market launch planning, positioning and messaging, and driving product adoption.This person will report to the Chief Innovation Officer and will be an integral part of the greater Product team. 

Responsibilities:

• Be a key spokesperson for Cart.com, delivering a compelling narrative on our positioning and offerings. 
• Bring new products to market, both internally through sales enablement and externally through press, analyst, and outreach and expertise programs. 
• Develop and lead our overall product marketing strategy and processes, ensuring product development is effectively translated into the market across the Marketing, Sales, and Customer Delivery teams 
• Own positioning, messaging, and content related to our platform’s benefits and differentiators, targeting different industries, segments, and personas 
• Provide guidance on content strategy and support the content production team in development of content assets - enabling customers and prospects to easily understand the value proposition, offering capabilities, and differentiation.
• Lead competitive intelligence and implement offensive and defensive plays accordingly 
• Collaborate with the demand gen team to design integrated customer and prospect journeys that generate awareness and demand. 
• Collaborate closely with sales and delivery teams to ensure assets are effectively utilized by go-to-market teams
• Build and lead a team of product marketers, cultivating a high-energy, winning mindset to help Cart.com win its markets 

Experience:

• 10+ years product marketing experience in B2B SaaS, e-commerce, marketing technology, or a closely related space. Must have recent, significant experience in B2B Ecommerce software. 
• Proven track record of driving product and solution awareness for B2B buyers 
• Ambitious problem solver with an entrepreneurial mindset, able to adapt to changing circumstances and be solution-oriented 
• Experience using qualitative and quantitative data to prioritize and guide decisions. 
• Significant experience working closely with executive teams 
• Demonstrated leadership, having built and shaped high-performance teams through effective hiring, coaching, and growing of high-performers within product marketing or related functions. 
• Clear, concise communicator with excellent writing skills 
• Above all, must be a net exporter of vision and energy, cultivating a winning, respectful, and ingenious environment around her/him. 

OUR CORE VALUES:

These aren’t just buried somewhere in an employee manual. We live and breathe them. They are on the walls and live in our hearts. They come up constantly in conversations and actions. They govern the decisions of the newest hire all the way up to our CEO:

WE ARE OBSESSED WITH BRANDS

We live for brands and are fanatical about their success.

WE THINK BEYOND THE BOX

We explore new ideas and discover creative solutions. We think openly about how to serve brands and solve problems.

WE DON'T GIVE UP

No one expected this to be easy. We are resilient— we dig in and keep going.

WE SPEAK UP

Every person here has an obligation to question norms, voice concerns, and offer their perspective.

WE WORK TOGETHER

We work with integrity and respect, ask for help, and extend the same help to others.

WE ARE HUMAN

Our people are our biggest strength. We have fun and make real connections with one another and with the brands we serve.

Cart.com is deeply committed to building a diverse and inclusive workplace. We’re proud to be an equal opportunity employer, seeking to identify and onboard people from all walks of life. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

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