At REX, we are growing fast and hiring passionate, intelligent people to join us on our mission of becoming the BEST company in the world! We are changing the way people buy and sell homes by using technology to make the process more convenient and transparent.

REX Real Estate is seeking a VP of Digital Marketing that will focus on shaping the company’s marketing strategy as well as drive the company’s revenue growth. The responsibilities for this role will span brand building, marketing launches of new markets and services, customer acquisition for a suite of services, retention/reactivation, etc. The ideal candidate will build a marketing function for rapid scale that positions REX optimally with consumers, potential hires, and the investor community. The organization will be distinguished by its speed of improving results through iteratively testing, learning and optimizing. 

This opportunity can be based at any of our office locations: Austin, TX / Woodland Hills, CA / Redwood City, CA 

Job Responsibilities:

• Define, develop, and execute customer-focused demand generation programs aimed at optimizing towards long sales cycle of our customers and driving sustainable traffic
• Track report, analyze, and optimize all lead generation programs based on a comprehensive view of full-funnel analytics.
• Set marketing goals and overseeing all aspects of marketing initiatives
• Build, oversee and mentor a high performing team of demand generation experts. Determine team goals and continually track and report KPIs. As a player-coach, lead by example and hold the team accountable for meeting goals.
• Brand identity, standards and guidelines, and overall Go-To-Market positioning and articulation of our unique value propositions for every consumer facing service, platform and touchpoint
• Funnel Optimization – Partner with Data Science to analyze and improve conversions in the various stages of the customer journey for both home sellers and buyers 

• Create and deliver effective presentations for internal and external stakeholders, including executives, partners, clients and the board of directors

• Design and execute impactful omnichannel marketing campaigns

• Deliver new methods and ideas to improve customer experience and retention

• Develop thoughtful communications programming to drive engagement and product adoption at key moments throughout the customer and user lifecycle

• Effectively work with all levels of leadership to understand goals and audience messaging to collaborate on strategies to achieve financial goals while leading with REX’s voice.
• Work with team to identify and continually refine target audiences and their unique marketing journeys through testing and optimization.

Job Requirements:

• 8+ years experience in a performance marketing leadership role with a track record of high-growth in a lead-generation (B2B or B2C) business with a proven track record, preferably in a role that has partnered closely with dedicated sales teams.
• Channel expert - you’re fluent in Google Ads, FB marketing, tier-1 DPS, various retargeting platforms, email marketing, Google Analytics and all performance marketing KPIs
• Brand - you have extensive experience in establishing and executing a robust and thoughtful brand strategy that reaches every facet of the business.
• Experience managing strategic cross-functional projects and process changes
• Demonstrated ability to lead, develop and manage a marketing team to achieve strategic company objectives 

• Creative, organized and self-motivated about your work

• Ability to forecast the marketing funnel, and ensure demand campaigns are measured and optimized to align with sales, budget, and marketing targets

Who We Are:

REX offers its staff amazing latitude to learn new skills, solve interesting problems and grow with the company as it expands geographically and adds new businesses. Come work with dynamic leaders who have been drawn to REX from top companies across the U.S.

Social Mission: 

REX sets aside a portion of all income from selling homes to fund homes for families in dire need. It is our mission to contribute one home for every 50 homes we sell. We started in Sihanoukville, Cambodia, where we partnered with World Housing and the Cambodian Children's Fund to help homeless families get back on their feet. To learn more, please visit https://www.rexhomes.com/rex-social-mission.

Rewards*

At REX, we appreciate diverse perspectives and want each person to feel valued and impactful in their work. We believe in nurturing your career growth at a fast pace and giving recognition where it's due! 

Listed below are just some of the awesome perks available when joining REX:

-Competitive base & bonus packages
-Open and flexible PTO plan
-Flexible Spending Accounts
-Benefits, including medical, dental & vision insurance, as well as 401(k)
-Career growth opportunities
-Cell phone & Internet reimbursement for some roles
-Parental leave
-Employer discounts on select home services

About Us:

REX is a well-funded, game-changing real estate technology startup with offices in Austin, Los Angeles, and the Bay Area. With the goal of improving the lives of homebuyers and sellers, REX created a digital platform and real estate service that eliminates traditional agent commissions and shifts control away from agents over to those who matter most: consumers! REX saves home sellers thousands of dollars in fees by going around the MLS to target home-buyers directly with sophisticated marketing that has never been used in real estate. Since its launch in Southern California, REX has expanded to 17 states and over 300 employees. Throughout the years, REX has represented homes cumulatively valued at over $1 billion and in the process, saved customers over $30 million in fees they otherwise would have paid traditional brokers.

U.S. Equal Employment Opportunity/Affirmative Action Information:

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, color, creed, religion, gender, gender identity, gender expression, national origin, citizenship, age, sex, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by law.