PPC Marketing Specialist
to set up targeted campaigns, find opportunities to improve, review tactical opportunities and execute on them.
KEY RESPONSIBILITIES, include but are not limited to:
Execute PPC efforts for digital commerce
Achieve revenue and profit goals
Manage the PPC budget
Improve CR through re-targeting, re-marketing and A/B testing
Design and deliver end-to-end PPC campaigns
Collaborate with cross functional team members (Product Marketing, Product Management) to design and deliver effective, end-to-end PPC campaigns
Conduct competitive analysis and research activities
Report on monthly campaigns and statistical analysis
Other duties as assigned
Knowledge, Skills and Abilities:
Passion for Search and internet marketing
Creative thinking, ability to identify and resolve problems quickly
Attention to detail and ability to multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
Excellent analytical, organizational, project management and time management skills.
Education:
Bachelor’s degree required; preferably in a related field
Google AdWords and Google Analytics Certified; preferred
Skills and Experience:
Experience working with analytical software (i.e. Google Analytics, WebTrends, Omniture)
Experience using PPC Management and Bid Automation tools (i.e. Google AdWords, Microsoft Bing Ads, Yahoo! Search Marketing Desktop)
Must have experience in driving PPC for competitive industries like E-Learning, Retail, Auto, Real Estate, and Education.
Knowledge of third party bid management tools (i.e. Kenshoo, Adles, DoubleClick – DART, DFA)
Strong proficiency with Microsoft Excel (i.e. formulas, if statements, pivot tables, formatting)
Strong interpersonal, verbal and written communication skills
360training.com is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law