About GALE:  GALE is a creative media consultancy. We bring business insights to brand storytelling and activate it across every channel. With expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Austin, Los Angeles, London, and Bengaluru.

Some brands we work with: Chipotle, Hard Rock, Wells, Got Milk, Pella, H&R Block, BMO, Goldman Sachs, Santander, Burt’s Bees, NBA, Hertz. 

If you’re driven by a passion to build something great, have a desire to innovate and a commitment to achieve excellence in your craft, and are looking for an environment where your voice is heard, GALE is the right place for you.

SUMMARY:

The consumer journey from awareness to conversion is experiencing an unprecedented change. From emerging eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer CRM and digital media, the CPG retail marketing landscape has changed forever. Winning in this environment requires skills in; Consumer Marketing, Professional selling, Technology, Media and understanding Omni Channel commerce. 

As a Retail Media Manager, you will primarily be responsible for the cross-platform development, activation, measurement and media optimization of all Retail Media investments including programs and experiments that focus on converting shoppers into buyers of our categories and our brands. In this role you will provide counsel and expertise on how to leverage channel and retail intelligence to solve media business issues through strategic recommendations, partners and activation. 

PRIMARY RESPONSIBILITIES:

• Improving investment ROI, Enhancing Brand Holistic Retail Media Presence, Developing Partnerships with Retail Media teams (e.g. WMG), and Achievement of Media Performance Targets. 

• Support the advancement of capabilities and understanding of the evolving Retail Media landscape across the organization. 

• Develop POV on retailer as a media and data provider opportunities with process and best practices in place for brands to leverage. Collaborate with internal partners to develop recommendations inclusive of establishing KPIs and measurement plan/success criteria. 

• Provide activation strategies and plans that change/drive shopper behaviors in the marketplace. Leverage full-funnel paid media recommendations for stronger holistic impact. Activate Retail Media programs using tactics including digital media and search. 

• Deploy Media best practices and establish guidelines for Retail Media, especially as it relates performance.

SKILLS: 

• Experience working with partners like Walmart Media Group, Kroger 84.51, Roundel, Instacart and Amazon Advertising.

• Experience leading the activation experience with Digital Media and Paid Search, with emphasis on Retail Media.

• Retailer or Agency Media leadership and CPG Experience preferred.

• Results/Performance Driven Core Strategic Foundation to create short- and long-term value for consumers, shoppers, and customers to drive profitable growth for the company.

• Analytic capability to seek and leverage data and knowledge in the areas of consumer and shopper insights, customer understanding, categories and brands, brand building, sales and finance. 

• Strong written and verbal communication and data presentation skills. 

• Demonstrated business and financial acumen (e.g. Sales, Share, ROAS/ROI). 

• Core strategic understanding of full media landscape, with focus on retail media Understanding of media and retail partners, technologies and platforms Media Operations (Budgets, Reporting, Billing, etc.)

DIVERSITY, INCLUSION & EQUAL EMPLOYMENT OPPORTUNITIES

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds and skills are brought together.  Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community.

Our Code of Conduct, Human Resources policies and executive investment in diversity and inclusion further support and protect GALE’s inclusive workplace. 

GALE is an equal opportunity employer. All applicants will be considered for employment without discrimination of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements and/or if you have gaps in your resume.

GALE provides accommodations for individuals with disabilities. If you require accommodation, please contact your recruiter directly. This ensures that the appropriate accommodations are in place during the recruitment and selection process and before you begin your journey with us.

Let us know what we can do to help you be successful during your recruitment experience at GALE.