Partner Marketing Manager - AWS
About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
How you’ll make an impact:
We are seeking a skilled Partner Marketing Manager with strong digital marketing capabilities and expertise in demand generation, particularly within marketplaces, with a focus on AWS Marketplace. The ideal candidate will play a key role in developing and executing strategic marketing initiatives to drive partner engagement, accelerate revenue growth, and expand our presence within the AWS ecosystem. The role will be extremely hands-on working closely with channel sales and the global marketing team and will have the responsibility for creating demand for Boomi’s products and services on AWS and other public marketplaces.
What you’ll do:
Partnership Strategy: Develop and implement comprehensive partner marketing strategies aligned with business objectives and tailored to the AWS Marketplace ecosystem
AWS Marketplace Enablement: Drive partner enablement efforts by creating and delivering marketing materials, training programs, and resources to empower partners to successfully market our solutions on AWS Marketplace
Campaign Management: Lead the planning, execution, and optimization of joint marketing campaigns with AWS Marketplace partners, leveraging various digital marketing channels such as email, social media, paid advertising, and content marketing
Demand Generation: Drive demand generation initiatives through targeted marketing programs aimed at generating leads, nurturing prospects, and accelerating partner-sourced opportunities within the AWS Marketplace ecosystem
Content Development: Collaborate with internal and external stakeholders to develop compelling marketing collateral, including case studies, whitepapers, blog posts, and webinars, specifically tailored for the AWS Marketplace audience
Performance Analysis: Monitor and analyze key performance metrics to measure the success of partner marketing initiatives on AWS Marketplace and identify opportunities for optimization and improvement
Relationship Management: Build and maintain deep relationships with key stakeholders within AWS Marketplace, serving as the primary point of contact for marketing-related activities and ensuring alignment on marketing objectives and execution
Marketplace Expertise: Stay abreast of AWS Marketplace trends, best practices, and developments to inform strategic decision-making and maximize marketing impact within the AWS ecosystem
The Experience you bring:
Bachelor's degree in Marketing, Business Administration, or related field
5+ years of experience in partner marketing, digital marketing, or related roles, with a proven track record of driving successful marketing initiatives and achieving business results
Experience in the AWS marketplace
Robust knowledge of digital marketing principles, tactics, and best practices, including SEO, SEM, social media, email marketing, and content marketing
Excellent communication skills, with the ability to effectively collaborate with internal teams, external partners, and senior leadership
Analytical mindset with proficiency in data analysis and reporting tools to measure campaign performance and inform decision-making
Results-oriented with a passion for driving measurable business impact through strategic marketing initiatives
Ability to thrive in a dynamic environment and manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
Bonus points if you have:
Experience working with partners in marketplace environments (e.g., Amazon, eBay, Shopify)
MBA or advanced degree
Experience with Seller Prime in AWS
Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!
Boomi is committed to fair and equitable compensation practices. The base compensation for this position in the US ranges between $113,000 - $160,000 annually + applicable bonus. This position is remote-friendly and, as such, final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. Click here for an overview of our benefits at Boomi!
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.
All employment decisions are based on business needs, job requirements, and individual qualifications.
Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to [email protected]. This inbox is strictly for accommodations, please do not send resumes or general inquiries.