After spending 18 months in stealth mode, Cognitive Scale recently launched its cognitive cloud insights-as-a-service offering, the basis of which is a platform called "Insights Fabric."
Promising to "create a cognitive cloud in 10 seconds, deliver your cognitive app in 10 hours, and customize it with your data within 10 days using any infrastructure including IBM Bluemix, Amazon Web Services and Google Cloud," the company delves into what it calls "dark data" -- i.e., a subset of Big Data that is unstructured, uncollected, neglected or underutilized -- and works to offer increasingly contextual insights from it over time.
Cognitive computing's impact
According to the Cognitive Scale website, "As much as 80% of the data being created -- whether from social media posts or fitness monitors or notes in an electronic medical record -- is in a form that is non-numerical and not understandable by traditional business intelligence software. As a result, its potential remains untapped."
As for the company's role in tapping into those gaps, Sanchez said, "We address [them] through cognitive computing to help customers improve decision making, personalize consumer experiences and create more profitable relationships."
Deloitte, for one, predicts an increase in the cognitive computing market from its current $1B state to $50B by 2018.
Cognitive Scale's growth
Founded in 2010, Cognitive Scale is led by founder and CTO Matt Sanchez, formerly the founder of IBM Watson Labs, the research and development arm of IBM's commercial Watson Solutions division. Prior to that, he served as Chief Architect and employee #3 of Webify. He holds a BS in computer science from UT Austin.
While still in stealth mode, the brand received press in The New York Times for its work with Austin-based travel search company WayBlazer. Although its funding history is undisclosed, it's looking to hire multiple engineering positions in Austin and Hyderabad, India.
