Men don’t like to shop. That's definitely a stereotype, but complicated and non-standard sizing metrics — especially for big and tall men — don't make the experience any more enjoyable, whether you're in store or online.

Regardless of your love — or your hate — for the colorful world of style and apparel, the industry isn’t fading. Quite the opposite, it’s ever expanding as technology makes it easier for people to get in the game of designing, selling and buying. Check out these five Austin startups bolstering the fashion tech field for men and women alike.