Overview

Database Marketing Analyst,Database Marketing, Global CRM
OverviewHomeAway is seeking a talented individual to help manage the coordination and execution of marketing email life cycles by providing insight into how to leverage available data to improve campaign effectiveness.  An ideal candidate will have experience with SQL, database management, project management,online marketing, and working with cross-functional teams. This position will work directly with marketing teams spanning HomeAway’s entire brand portfolio,including 20+ brands across 10 geographies around the world.  Additionally, the role will work with our database, product, and development teams to support marketing efforts. 

Primary Responsibilities

-Enable email marketing team to plan and execute both ad-hoc communications and lifecycle campaigns by providing dynamic and customizable data and outlining complex logic

-Measure and analyze campaign effectiveness including email and conversion metrics

-Leverage email reporting tool to train marketing teams as well as identify trends and opportunities

-Extract data using SQL for marketing lists, campaign validation, and reporting

-Serve as a liaison with the central DBA team to ensure current projects and priorities are aligned with marketing initiatives

Qualifications and Skills

- Expert SQL knowledge required

- Expert knowledge of tableau and other analytics tools required

- Eloqua (or similar marketing automation tool) experience preferred

- Marketing experience preferred

- Minimum of 2years of experience in an analyst role

- Ability to synthesize large amounts of data and find creative solutions when faced with limitations

- Expert knowledge of Microsoft Excel

- Familiarity working with and basic understanding of databases, particularly leveraging a database for marketing communications

- Strong communication skills, both verbal and written

- Capable of successfully collaborating across teams and geographies

- Flexibility and initiative as role and responsibilities evolve and change

- Desire to grow in responsibility and expand knowledge base

- Bachelor’s degree required

Location Austin, TX

Benefits

- Great Medical & Dental Plans

- Highly Competitive Salary

- Target Annual Bonus

- 4 weeks Paid Vacation

- Free Vacation Rental on a Yearly Basis (taxable benefit)

- Ability to work up to two weeks in any of our offices around the world on a yearly basis

- Free Snacks

- Weekly company update talks with our leadership team

- Company Stock (RSU’s)

- Employee Stock Purchase Plan

- Free Listing on HomeAway.com

- Stand-Up Desk