HomeAway, Inc., an Expedia brand based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing over 1.2 million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.

Global Product Marketing Senior Manager at HomeAway
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Opportunity - The Global Product Marketing Senior Manager, is responsible for meeting and exceeding business objectives for marketplace product launches at HomeAway. Critical to the success of the role includes developing a deep understanding of HomeAway’s customers and market, developing and managing global go-to-market strategies, ensuring internal and external readiness for launches, and ensuring strong and enduring product positioning and customer messages. Due to the entrepreneurial and dynamic nature of our business, we are looking for a leader who can operate successfully at a strategic level but who are equally comfortable at a detailed execution level. Our ideal candidate is strategic, adaptable, data-driven, and strongly motivated to contribute in any way possible to the success of the team, our customers and our global initiatives. 

Primary Responsibilities:


-Define GTM strategies for marketplace product launches, globally and locally

-Ensure GTM strategy fits in overall partner journey planning and orchestrating stories across quarters and years

-Own and update GTM playbook for launches as product releases and marketing channels evolve

-Maintain and communicate KPIs, learnings, and launch success to stakeholders company wide.

Content and Messaging:

-Develop and create the positioning and one voice/ master content documentation for launches

-Work with internal teams on delivering clear, effective customer marketing and messaging as part of launches 

-Review and provide feedback on training and marketing materials provided to support launch

-Provide feedback and input into product development process to ensure onsite product copy aligns with positioning


-Serve as the hub to all GTM activities, locally and globally; partner with program on GTM and readiness activities across org

-Support other team as they prepare functional specific content for launches

-Broadcast GTM activities widely across company on a weekly basis and via quarterly plans

Post launch adoption: 

-Partners with product, marketing, CS, Sales, and Pmktg advocacy team to drive adoption of key products and features

-Track record meeting/exceeding objectives, locally and globally

-Understanding customer needs better than customers do; customer centric judgment

-Measurable improvements in customer satisfaction

-Upfront quality and clarity of positioning & planning; customer delight at launch

-Highly impactful programs that align customer, company, and team success

-Excellent working relationship with product management, marketing, sales, and customer experience teams

-Motivated team and strong relationships built throughout the organization

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Why work with us
Founded by Brian Sharples and Carl Shepherd in February 2005, the idea behind HomeAway was to revolutionize the historically-fragmented vacation rental industry and establish the company as the clear market leader. The entrepreneurial spirit of the pioneers who created the very first vacation rental sites, many of which are now part of the HomeAway portfolio, fueled the early growth of the business and set the tone for the company culture that exists today. At HomeAway we work as a team, we work hard and we're competitive, but we always make time to celebrate our successes. From peer-nominated awards for those who have exceeded expectations with a free vacation, to company parties that celebrate holidays and achievements, we strive to maintain a culture where everyone's content and proud to call HomeAway their "home away from home!"
The HomeAway World Headquarters is located in downtown Austin, Texas. Employees love the proximity to restaurants, bars and retail — especially to the unofficial company cafeteria, the Whole Foods Market flagship store. The office space is also situated off of Lady Bird Lake, which has a fantastic hike and bike trail. HomeAway's four-story, 86,000-square-foot, mixed-use building was awarded Gold-level LEED certification in April 2010 for its use of eco-friendly materials. The design is vacation-themed and features a giant replica of the birdhouse from the HomeAway logo.
Perks & Benefits
Target Annual Bonus
Employee Stock Purchase Plan
4 Weeks' Vacation
Free drinks and snacks
Game room
Workout room/area, onsite showers and lockers, and bike lockers
Great medical, dental and vision plans

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