Senior Planning & Analysis Manager
Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku, we make decisions based on data. Customer Strategy and Planning (CS&P) at Roku works across the business to ensure that investments in customer behavior (including purchase, subscription, viewing habits, etc.) are evaluated based on how they will enhance the customer experience. One of the ways we evaluate the experience is with Customer Lifetime Value (CLV). By presenting our users with a great experience, they will value the platform and Roku experience even more.
About the role
The Senior Planning & Analysis Manager will work across multiple business groups in supporting the analysis, sizing, and prioritization of high impact business initiatives to drive growth and increase customer lifetime value (CLV). Key activities will include developing models for sizing and forecasting business opportunities and risks, coordinating planning with FP&A, and helping the Strategy & Planning team collaborate with various teams across Roku to execute new programs. This role will also be instrumental in tracking the impact of these initiatives and developing ongoing reporting. This role reports to the Director, Planning & Analysis for Roku’s Consumer team.
What you'll be doing
- Build business cases and models for high impact, companywide initiatives, exploring new areas for investment that may generate high return.
- Create proformas and models for new opportunities and A/B testing priorities.
- Work closely with Consumer functional leads across Product, Payments, and Marketing to develop business growth assumptions.
- Partner with Customer Intelligence, Analytics, and FP&A to validate methodology and outputs.
- Lead tracking, monitoring, and reporting of ongoing business performance (revenue, profit, retention, CLV, ROI, and other CS&P KPIs).
- Develop and operate scalable reporting, forecasting templates, and overall business intelligence infrastructure.
- Partner with Analytics and FP&A teams to streamline processes, improve data infrastructure, and avoid duplication of efforts across the Roku ecosystem.
- Establish performance baselines for modeling key consumer actions.
- Support creation of impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, performance, risks, and opportunities to support prioritization discussions that will shape roadmap development.
- Provide frequent, time-sensitive, ad hoc insights to inform executive decision-making.
- Monitor key industry and economic factors to determine potential impact on CLV models, revenue streams, and long-term planning. Collaborate with FP&A and Analytics teams to ensure trends are incorporated where appropriate to shape overarching company strategy.
We're excited if you have
- 7+ years of experience that includes one or a combination of the following: SP&A, FP&A, or similar planning experience, ideally with D2C SVOD and AVOD experience OR management consulting, investment banking, or equity research within the Media, Technology, or Telecom sector
- Experience supporting multiple business areas and objectives
- Experience working with Customer Lifetime Value, including an understanding of methodology, use cases, and implications for forecasting
- Ability to understand complex business drivers, produce high-quality analytics and communicate results effectively
- Best-in-class (more than advanced) Microsoft Excel and PowerPoint skills, with a keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand presentations
- Deep understanding of cohort/growth models and discounted cash flow models
- Advanced ad-hoc financial modeling skills with a special talent to form and defend model assumptions with limited data
- Highest standards of accuracy and precision; highly organized and deliverable-focused
- Strong communicator and collaborator across multiple departments with a service-oriented business partnering approach
- Ability to thrive and take initiative in a fast-paced, high-pressure, and ambiguous environment
- Innovative thinker
- Familiarity with dashboarding tools including Tableau and Looker, coding skills are a plus
#LI-OR1
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.