Social Media Strategist
Sorry, this job was removed at 12:31 a.m. (CST) on Monday, May 8, 2017
By clicking Apply Now you agree to share your profile information with the hiring company.
POSITION SUMMARY
We are looking for an experienced Social Media Strategist to join the AdAction team in our quickly expanding Austin, TX office. The candidate should be a strategic, metric-driven and enthusiastic solution-driver who works well in a collaborative fast-paced team environment. With a proven understanding of both digital and social marketing, this role is responsible for developing and executing paid social media campaigns, driving revenue, and expanding our product offering to our growing list of amazing clients that include Zynga, Yelp, Electronic Arts, Uber and many others.
RESPONSIBILITIES
• Develop paid media strategies for various mobile app clients across Facebook, Apple, Twitter, Instagram and Pinterest platforms
• Collaborate with Business Development & Account Management to achieve the ideal performance partnership with each advertiser
• Manage the real-time bidding strategy of campaigns across traffic sources utilizing data, targeting and optimization tools
• Measure and report performance of digital marketing campaigns, and assess against ROI targets
• Provide client-facing reporting and clear communication regarding campaign performance and identify scalable opportunities
• Participate in client interactions, as expert in media buying execution and marketing analytics and measurement, leveraging internal and external tools
• Test new creative approaches and technologies and seek out continuous improvement for content creation
• Oversee the daily monitoring of budget and performance of campaigns across each platform
• Oversee margin management across campaigns
EXPERIENCE & QUALIFICATIONS
• Minimum of 2 years of experience in media strategy and/or media planning and buying
• Expertise in paid Social Media strategies a must, experience with mobile app marketing a plus
• Comfortable managing ad spends in the amounts of $50,000 - $100,000 daily
• Demonstrated ability to synthesize complex campaign requirements into clear media proposals
• Ability to work in a team structure that fosters collaboration.
• Solid computer skills and proficient experience with MS Excel (pivot tables), Tableau & Power Point.
• Positive, energetic, and motivated personality
• Must be accountable
• Enthusiastic about the mobile app space
• Energetic and passionate about your career.
• Must be results-oriented and possess an entrepreneurial spirit that thrives in a demanding, fast-paced work environment
• BA/BS degree required. Mathematics, engineering or science majors preferred.
We offer a flexible work schedule, including generous PTO, and a benefits package including health, dental, matching 401k and vision insurance. Starting salary to be determined commensurate with qualifications and experience.
Read Full Job Description