Traveler Marketing Manager – North America
Traveler Marketing Manager – North America
About Us
Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?
That is what we do here at HomeAway, an Expedia Inc. company. We are the leading vacation rental website in the world with more than 2 million properties listed. We have millions of visitors to our site per year and serve more than one million page views per month. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we’re committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.
The Opportunity
Are you an experienced marketer with a passion for travel and technology?
HomeAway is looking for a consumer marketing manager experienced driving end to end marketing campaigns and activating brands in a local market. This role would be focused on building outbound marketing plans in the US targeting specific audience segments or geographies, to help build the HomeAway brand and reach travelers. It would include developing activation plans with a broad marketing mix from events, to social media, to digital or guerrilla marketing. We will look to you to explore, pilot and scale for growth new partnerships or tactics aimed to reach more travelers and help drive marketing of key travel destinations. You will work side by side with regional business counter parts to achieve the common revenue goals as well as with global counterparts to ensure successful execution at a local level. This is great opportunity to be creative and have fun focused on a topic everyone loves- vacations!
Responsibilities:
- Develop and execute multi-channel consumer campaigns targeting key audience segments- Define the local application of global campaigns aligned with the Global Brand strategy
- Execute local partnerships and sponsorship opportunities to drive awareness and consideration of the HomeAway brand and platform
- Explore new pilot programs to find new and different ways to reach and engage our key consumer audiences
- Work with creative teams, marketing agencies, PR, Social media, and others to ensure cross best in class marketing and strong group collaboration for key projects.
Requirements:
- 5+ years experience creating consumer marketing campaigns and marketing plans in the US - Experience driving strategic marketing partnerships and co-marketing programs
- Ability to work with cross functional groups both on the local and global level with multiple stakeholders and requirements
- Online and e-commerce or Travel related experience is a plus
- Ability to think creatively and assess new marketing channel opportunities to reach a target demographic including social, digital, offline channels
- Strong analytical and communication skills and project management expertise
- Experience working with marketing or creative agencies a plus
Benefits:
- Competitive health and insurance benefits
- Highly competitive salary
- Target annual bonus
- Employee Stock Purchase Plan
- Paid vacation and sick time
- Vacation rental on a yearly basis (taxable benefit)
- Free beverages & snacks
- Frequent company update talks with our leadership team
- Free listing on HomeAway.com
- Stand-up desk
- Casual dress
- Discounted pass for Metro (Rail & Bus)