BigCommerce, the fastest growing e-commerce platform in the world, is looking for a seasoned executive leader with mid-market and enterprise-class business-to-business digital marketing experience to develop and lead teams in executing innovative top of funnel strategies. Powering over $1B in sales for more than 60,000 clients in 65 countries, BigCommerce is focused on empowering businesses of all sizes to sell more, sell faster, sell everywhere.

Reporting to our CMO, you will use your passion, experience and vision to lead and grow teams of Acquisition and Engagement professionals dedicated to increasing penetration in the highest opportunity merchant segments. Ultimately, your leadership, insights, and experience will be key to the performance of our Sales Organization as we look to rapidly accelerate our growth and, most importantly, the growth and success of our Merchants.

We’re seeking top talent with a proven track record of success and extensive experience in developing and executing B2B digital marketing strategies and programs. The ideal candidate has experience with defining the marketing strategy, developing and executing B2B campaigns, and leveraging the broader eco-system to drive merchant acquisition via multiple direct channels. You’ll be working closely with our leaders across Product Development, Sales, Strategic Business Development, and Marketing to influence new business acquisition and lifecycle strategy and execution.

What You’ll Do

• Serve as a visionary and catalyst, drawing on deep knowledge of established and emerging digital demand creation methodologies to create and implement innovative strategies (digital acquisition, paid search and remarketing) that optimize the sales and marketing digital marketing mix and drive revenue through new partner and mid-market merchant acquisition.
• Own Top of Funnel and the success of team by meeting or exceeding all targets and performance metrics (e.g. lead generation, lead management, lead nurture).
• Serve as key stakeholder and advisor in efforts to maximize lifetime value.
• Lead the day to day operations of the team by offering thoughtful insights as well as technical and managerial leadership to the Director, Digital Marketing and to Director, Content Marketing, SEO, & Campaigns, and Director, Acquisition Marketing
• Role model best practices and negotiate solutions to complex challenges, where analysis of situations or data requires in-depth knowledge, by partnering with various stakeholders including executive management, business and technical stakeholders.
• Ensure team effectiveness, efficiency and scalability including building reporting and managing metrics using Marketo and Salesforce
• Lead, manage, motivate, and coach Marketers, Managers, and Directors to maximize their individual potential, contributions and professional growth as well as ability to lead their teams
• Define and employ a test and learn strategy that includes developing a test plan to test key ideas which should inform the rollout of your strategy.
• Build excellent working relationships with all key business leaders, colleagues and broader team
• Collaborate with other senior leaders to establish tactical and strategic plans and objectives (including but not limited to planning, staffing, budgeting, managing expense priorities)
• Propose innovative concepts and promote new ideas
• Develop methods, techniques and evaluation criteria for projects, programs, and people.
• Create effective processes, leveraging tools and resources to scale your businesses
• Develop a thorough understanding of both BigCommerce (i.e. products,services, and value proposition) and of the key attributes of the best BigCommerce Merchants
• Contribute to the development and implementation of corporate and/or organizational policies ·

Who You Are

• Successful Business-to-Business Digital Marketing Leader
• 15+ years B2B marketing experience, primarily in digital direct response (content, email, media buying, SEM, PPC, SEO, CRM, retargeting, mobile, etc.)
• 10+ years leadership experience, including 3+ years Director or above leadership at a $10M+ company overseeing cross-functional teams
• BA/BS in marketing, business or related fields from a four-year college or university; MBA preferred
• A deep understanding of the cause-and-effect relationship of website conversions.
• Expert level knowledge of the SaaS model and ecommerce space
• Vertical marketing expertise a strong plus.
• Technically Adept - You pick up on technical things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge. You have deep understanding of digital marketing best practices and have a thorough understanding of Salesforce and Marketing Automation tools (i.e. Marketo) and other relevant ad technologies
• Driven Achiever - You thrive on challenges and have a proven history of successfully, consistently leading teams to achieve objectives within a complex acquisition driven business, preferably in the mid-market or enterprise space.
• Servant Leader - You are a proven servant leader with a strong desire and understanding of how to develop people in a supportive, accountable environment and inspire them to give 100% effort and perform at levels higher than they imagined they could achieve.
• Strategist - You have experience developing and executing marketing strategy across channels (preferably in SMB and Enterprise marketing). Possessing perspective, you can see and discuss multiple aspects and impacts of issues and project them into the future, recognize what can/should be done now to affect future performance, and see and understand the challenges between the current and the ideal situation.
• Data Driven Decision Maker - You are an organized, data-driven and detail and goal oriented believer in building great systems and process, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems.
• Visionary - Ability to Think Big and plan for the future with imagination and wisdom.
• Agile - Capable of thoughtful yet rapid adaptation in response to changes in competitors, technologies, or market conditions.
• Customer Focused - You have a passion for for small and mid-market business customers, service, and satisfaction. With dedication to meeting the expectations and requirements of internal and external customers, you get first-hand information and use it for improvements in products and services, act with customers in mind, and establish and maintain effective relationships, gaining trust and respect.
• Master Communicator - Excellent written/verbal communication, listening, presentation, and relationship skills are critical.
• Collaborative - You have demonstrated success working cross-functionally in matrixed organizations.and have the ability to forge strong bonds and work collaboratively with key external and internal partners across Product Development, Sales, Strategic Business Development, other Marketing channels.
• Composed - You know how to remain focused and collected in a fast-paced, high pressure, dynamic environment.
• Personable - You are a high energy professional with a resiliently positive attitude and deep personal confidence that exudes a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
• Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way.

BigCommerce is a robust, flexible commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store.BigCommerce merchants earn more than retailers on competitive commerce solutions thanks to advanced features, better site performance and streamlined business processes. Founded in 2009, the company has received more than $100 million in funding from SoftBank Capital, American Express, Telstra Ventures, General Catalyst, Revolution Growth and FLOODGATE. BigCommerce supports thousands of retailers around the world from its offices in San Francisco, Austin and Sydney.

We’re a team of smart, passionate and talented people on a mission to democratize commerce. If you’re looking to work with industry leaders and love what you do, we want to hear from you!

• An amazing company culture that doesn’t just talk values, but lives them
• Open vacation policy for salaried team members and generous accrual vacation policy for hourly team members, + paid sick time
• Competitive compensation packages and meaningful stock grants for every employee
• Comprehensive health insurance coverage that starts on day one
• Fully stocked kitchens and craft beers (don’t worry, we also subsidize gym memberships)
• Three especially cool offices in Austin, San Francisco and Sydney
• A free online store to help you live out your entrepreneurial dreams
• Employee-driven teambuilding activities like paintball, rock climbing, social sports leagues, hackathons, movie nights, river floats, etc.
• Time off for volunteering and employee-driven charity events