B2B Marketing Director, Kelly Education
Your Opportunity for Impact
At Kelly Education, we believe the talented people who work in our schools, colleges, and universities are crucial to powering the future of learning and unlocking student potential. As the nation’s first and largest educational staffing provider, we connect great people to great organizations across the entire education system, from pre-K to higher education and beyond.
To help us grow, we’re seeking a B2B Marketing Director to help us transform and execute our marketing strategy for decision-makers in the education space.
The right candidate will develop strategy and drive the execution of marketing campaigns designed to acquire and retain customers for our K-12, early childhood education, and higher education verticals.
We’re looking for someone who is passionate about education and who has a proven track record of capturing the attention of busy administrators. You enjoy connecting with people and are passionate about brands that challenge the status quo. You believe in the dignity of work, the diversity of thought, and want to make a difference.
Key Responsibilities:
Marketing Planning and Execution
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Develop differentiated marketing strategies that generate a pipeline of qualified prospects for the Kelly Education sales teams across K-12, early childhood education, and higher education.
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Build winning campaigns in concert with our Brand and Performance Marketing teams, using a range of paid and organic marketing channels and tactics, including social media, web/digital, email marketing, video, SEO, referral marketing, account-based marketing, PR/communications, and more.
Strategic Planning & Intelligence
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Contribute thought leadership, insights, competitive intelligence, and informed opinions to senior management as it pertains to strategy. Execute strategy with team or business leaders.
Segmentation and Targeting
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Develop, improve, and oversee various analytics and customer dashboards to provide insight into current and future clients with the most attractive lifetime value.
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Utilize understanding of marketing automation platforms to drive operational efficiency.
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Work with the Kelly Education marketing team to execute automated targeting and nurturing campaigns to contacts that fit our ideal customer profile.
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Deploy account-based marketing tactics to attract identified key accounts to Kelly Education.
Sales and Operations Enablement
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Develop, measure, and optimize messages and offers that drive brand engagement, increase loyalty, and enhance LTV, across the installed base of Kelly clients (B2B).
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Working very closely with senior sales leadership, develop annual strategic and tactical B2B marketing plans that are consistent with—and supportive of—our business development agenda relative to the designated market. These plans must be designed to drive the company’s most critical measures of performance and success: (1) new client acquisition; (2) existing client retention and satisfaction; and (3) cross-selling/up-selling additional Kelly Education solutions to existing clients.
Financial Delivery & Budget
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Manage and own the B2B marketing budget. Work closely with marketing colleagues to validate which programs are performing well, justifying incremental investment, or recommending alternate investments.
Skills Required:
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A digital native with an incredibly strong digital marketing acumen. Experience building, overseeing, and/or using martech stack tools to their fullest capacity.
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Strategic thinker and problem solver with a track record of developing and implementing actionable plans with measurable results.
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Significant experience with CRMs (Salesforce preferred) and marketing automation platforms (Hubspot preferred).
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Strong understanding of integrated marketing and communications best practices. Previous experience collaborating effectively with strategic communications/PR professionals.
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Excellent communication skills—listening, writing, editing, verbal–with attention to detail as well as the ability to distill complex and technical issues and ideas and organize them into meaningful messages.
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Strong relationship management and interpersonal skills; ability to work with and influence others both within marketing and throughout the organization.
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Ability to consult with peers and teams across functions on strategic objectives, messaging, and the most effective marketing channels.
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Ability to work autonomously and manage multiple, complex priorities within demanding timeframes.
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Exceptional organizational skills, including attention to detail, execution, and multitasking skills.
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Must possess business maturity and emotional intelligence.
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Able to handle pressure well and work under deadlines.
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Ability to measure and evaluate campaign performance and provide ROI measures.
Qualifications Required:
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7-10 years of B2B marketing experience for an education-focused company or organization.
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Bachelor's degree or equivalent education in marketing, PR, business or other related field of study
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20% travel
Our Value Proposition
Kelly connects skilled people with some of the best companies in the world through our recruiting and outsourcing practices. As advocates for the value of all workers and workstyles, we’re united by our passion to connect people to work and support them in reaching their greatest potential. Our work truly matters, and we know it. We celebrate each other’s successes, because we’re all in this together and we know that empowering others lifts us all. Come join us and you’ll see we are a group of people dedicated to breaking down barriers for all people who want to work and connecting people to work that enriches their lives.
Your Total Health
At Kelly, we design our benefits with you and your total health in mind. Our plans focus on your emotional, mental, spiritual, financial, social, occupational, environmental, and physical well-being.
Key Benefits:
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Paid Time Off (3 weeks)
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Holidays (8 days)
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Sick / Mental Health / Well-Being (5 days)
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Floating Holidays / Personal Significance (3 days)
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Volunteer Day (1 day)
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Healthcare – including Medical, Dental and Vision
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401(k) Match
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Vacation Purchase Program
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Tuition Reimbursement
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Health Savings Account / Flexible Spending Accounts
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Company Provided Life and Disability Insurance
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Paid Parental Leave
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Adoption Assistance
Your Safety Matters
Vaccination against COVID-19 may be a requirement for this job in compliance with current client and governmental policies. A Kelly recruiter will confirm and share more details with you during the interview process.
Our Commitment
Kelly is an equal opportunity employer committed to employing a diverse, equitable and inclusive workforce, including, but not limited to, race, gender, individuals with disabilities, protected veterans, sexual orientation, and gender identity. Equal Employment Opportunity is The Law.