Content Lead
Content Lead
Marketing
We are looking for a highly qualified storyteller that is an authority in the craft of content and messaging creation to lead the content management team spanning AffiniPay’s brands. In this role, you will be part of the creative services team and will lead content development strategy including marketing prospect and customer campaigns, Web, email, partner marketing, CLE/CPEs and thought leadership series. You will balance working at both the strategic level to bring forward trends and content strategy as well as, at the tactical level, writing, editing and reviewing content. The ideal candidate has experience in the payments industry as well as writing for the professional services industry with deep experience in developing content for the customer journey.
Responsibilities
- Lead content development strategy for all AffiniPay major brands
- Manage and encourage the team of content writers
- Collaborates cross-functionally with creative services, event experiences, brand management, digital strategy, associations, affinity and product management teams to build robust content
- Guides the team on how to engage prospects or customers across a variety of content types and customer stages
- Writes and edits content independently and reviews the team’s work
- Proactively works with executive partners to ensure messaging alignment
Requirements
- 5 years of either professional services or writing/content development experience
- Bachelor’s degree in marketing, business, English, communications, or public relations.
- Proven track record of crafting marketing content for various audiences and content types
- B2B marketing experience, preferably within the legal environment
- Strong experience with content mediums including blogs, podcasts, videos, trainings, Web copy, sales enablement, and whitepapers
- Highly collaborative and able to lead a content management team to drive outstanding results
- Excellent writing skills for both internal and external content
About AffiniPay
At AffiniPay, we’re continuously taking on exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in FinTech has fostered our fast-paced, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are enthusiastic about both personal and company growth. We are eager to build, work together, and go above and beyond to be industry leaders. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
Affini-Perks! We've got you covered...
100% paid medical, dental, and vision benefit plans
Open PTO plan
401K with automatic 5% company contribution
100% Company-paid short- and long-term disability and life insurance
Paid maternity/paternity leave
Fun offsite quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to be a vital team member of one of Austin's fastest-growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.